tools
Ada AI Agent
Ada AI Agent automates customer service across voice, chat, email, messaging, SMS, social, and custom channels.
In inglese
Ada is an enterprise customer-service platform for building, deploying, monitoring, and improving AI agents. It combines shared customer context, knowledge, Playbooks, Coaching, Simulations, APIs, SDKs, and an MCP Server.
It is intended for customer-experience, support, operations, and engineering teams in high-volume organizations. Ada supports conversation-based and resolution-based pricing, but its public pricing page redirects to a demo request and does not display tiers or prices.
Features
- Deploy AI agents across voice, email, chat, messaging, WhatsApp, SMS, Instagram, in-app, and custom channels
- Use Playbooks to guide multi-step workflows with real-time data
- Apply Coaching feedback from past conversations to future interactions
- Test agent changes with Simulations before publishing them
- Connect external systems through REST APIs, SDKs, and an MCP Server
- Manage knowledge sources, articles, glossary terms, tools, and Playbooks through APIs
- Use change sets to stage, test, promote, and revert behavior changes
- Support image attachments in email, including PNG, JPEG, GIF, HEIC, and HEIF
Use cases
- Automate customer inquiries across digital and voice channels
- Guide refunds, order lookups, and other multi-step support workflows
- Connect customer-service agents to internal systems and custom endpoints
- Test proposed agent behavior against sample conversations before launch
- Monitor performance and improve responses using conversation feedback
- Manage agent configuration through engineering tools and version-controlled workflows
Pros
Cons
Latest updates
- API tool response time in the Conversation View
The Conversation View now shows how long your API tools take to respond.
- ASK steps read every reply and can ask only once
ASK steps in structured v2 Playbooks now evaluate the end user’s reply to the last re-ask before the step moves on.
- Chat widget browser requirements
The chat widget now supports Chrome 99, Edge 99, Firefox 97, and Safari 15.4 as its minimum desktop browser versions.
- URL-triggered business events removed from Embed2
Ada removed automatic URL-triggered business events from the Embed2 Web SDK.
- Dashboard tables remember your sort
Sortable tables in the dashboard now keep the column sort you choose.
Capabilities
- Writes and edits — “Contextual AI-generated SEND steps in Playbooks can now use Knowledge for a single reply.” source
- Automations — “the structured, step-based workflows that guide it through multi-step conversations.” source
- AI agents — “Your AI Agent now reads images that end users attach to emails and uses them to resolve inquiries.” source
- Connects your apps — “The Integrations API enables developers to connect external applications to Ada, such as Knowledge integrations that help AI agents generate responses, all managed from the Ada dashboard.” source
- API — “Ada’s suite of APIs opens up multiple integration paths to connect Ada with external systems, extending the capabilities of your AI agent.” source
- Admin controls — “List Audit log events” source
Get it
Security
- SOC 2 Type II — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- SOC 2 — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- GDPR — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- HIPAA — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- Data kept in the EU — “For global deployments, data residency, retention schedules, and deletion rights are specified in your enterprise agreement” source
- Not trained on your data — “Customer data is never used to train models” source
Pricing
- Prices checked
- 2026-09-24