Tools
Ask Lyra vs Thematic
Ask Lyra or Thematic? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.
In short
- Both: Ask in plain language, Charts and dashboards, API
- Only Ask Lyra states: Real-time data, Single sign-on
- Only Thematic states: Connects to your data, Spreadsheets
Ask Lyra
Ask Lyra lets teams ask plain-language questions about customer feedback and receive data-backed insights, summaries, charts, and observations.
Plans
Community
Free
- 1 channel
- 1,000 / month volume
- 20 users
- Universal models
- Basic integrations
- Self-service resources only
Enterprise
Price on request
- Custom channels and volume
- Unlimited users
- Bespoke models and attributes
- Bespoke integrations
- Full customer support with account manager
- Infosec and legal review
Prices checked 2026-09-25 by web search.
Capabilities
- Ask in plain language — “Ask any question, get analyst-quality answers” source
- Charts and dashboards — “Reports & dashboards” source
- Real-time data — “reports, dashboards, and alerts that keep you informed in real time.” source
- API — “Because every capability is exposed through APIs, agents can compose, analyze, and act with the same fidelity as a human analyst.” source
- Single sign-on — “SSO ACCESS CONTROLS” source
Security
- SOC 2 Type II — “SOC 2 Type 2 Report” source
- SOC 2 — “SOC 2 Type 2 Report” source
- ISO 27001 — “ISO 27001:2022 Audit Report” source
- GDPR — “Protect the personal data and privacy of EU citizens for transactions that occur within EU member states” source
Latest updates
- Introducing Lyra Agent: The AI Agent for Customer Feedback Analysis
Introducing Lyra Agent for customer feedback analysis.
Thematic
Thematic analyzes surveys, tickets, calls, reviews and social feedback to find themes, sentiment, trends and customer-impact insights.
Plans
Foundation
- $25,000 per year
- A comprehensive view of themes, sentiment and categories in your feedback data
- Assigned Customer Success Manager
- Full platform access
- 24/7 support
- Up to 25,000 comments
- Up to 3 datasets
Enterprise
Price on request
- Comment volume discounts
- Tailored onboarding
- Country specific rates
- Complete security support
- Partnership level of support
- Custom comment volume and datasets
Prices checked 2026-09-25 on the maker’s page.
Capabilities
- Ask in plain language — “Thematic Answers, with natural language interface” source
- Charts and dashboards — “Dashboards and Reports” source
- Connects to your data — “Your data, piped in from wherever its stored” source
- Spreadsheets — “* A dataset can be a CSV spreadsheet, a survey pulled from a survey tool, or data pulled from a data source such as a CX platform, support platform, or a social media site.” source
- API — “You can also use our API to push data into Thematic.” source
Latest updates
- Product Update: Agentic Answers for everyone, and self-serve portability for dashboards and themes
Agentic Answers released to all customers; dashboard templates and theme files are self-serve; MCP Server support in Gemini; timezone and scheduling control over digests.
- Product Update: Lenses, AI Theme Suggestions, and Thematic in your AI tools 🚀
Lenses, AI Theme Suggestions and Thematic MCP Server are live; PPTX exports include theme scores and waterfall charts.
- Product Update Q4 2025: Big Year-End Updates
Deep Dive reads every comment in a theme, identifies patterns, and writes up key insights; Answers formatting stays intact when copied.