tools

Thematic

Thematic analyzes surveys, tickets, calls, reviews and social feedback to find themes, sentiment, trends and customer-impact insights.

Thematic is an enterprise customer intelligence platform for CX, research, product and operations teams. It combines feedback from surveys, reviews, support tickets, chats, calls and social channels, then identifies themes, sentiment, scores and business impact.

Users can validate themes, explore dashboards, compare segments, generate reports and ask natural-language questions with traceable evidence. Thematic offers API access and integrations. Public pricing starts at $25,000 per year for Foundation; Enterprise pricing is customized.

Features

Analyze surveys, reviews, tickets, calls, chats and social feedback
Automatically identify themes, sub-themes, sentiment and emerging issues
Review and refine AI-generated themes with the Theme Editor
Compare feedback by segments, channels, products and locations
Measure how themes affect NPS, CSAT, CES and other metrics
Create dashboards, reports and scheduled insight digests
Ask natural-language questions with traceable answers and evidence
Connect data through APIs, integrations and CSV uploads

Use cases

Find the main drivers of NPS, CSAT or CES changes
Prioritize product issues from customer feedback
Combine survey, support, review and call data in one analysis
Give executives evidence-backed summaries of customer issues
Detect emerging complaints before they affect retention
Help teams monitor customer experience by segment or channel

Pros

Cons

Pricing

Starting price: $25,000 per year
Pricing checked: 2026-09-19

Foundation

$25,000 per year

Up to 25,000 comments
Up to 3 datasets
Thematic and sentiment analysis
Advanced analysis tools
Dashboards and reports
Workflows
Summarizer
Thematic Answers

Enterprise

Custom

Custom comment volume
Custom number of datasets
Comment volume discounts
Tailored onboarding
Country-specific rates
Complete security support
Partnership-level support

Official website