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Apollo.io vs Clay

Apollo.io or Clay? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.

In short

  • Both: Writes and edits, Automations, AI agents, Connects your apps, API
  • Only Apollo.io states: Admin controls

Apollo.io

Apollo.io combines B2B contact data, prospecting, outreach, enrichment, workflows, and AI tools for go-to-market teams.

Plans

Free Plan

Free

    Basic Plan

    • 49 USD (P1M)

      Professional Plan

      • 99 USD (P1M)

        Enterprise Plan

        Price on request

          Prices checked 2026-09-26 on the maker’s page.

          Capabilities

          • Writes and edits — “Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.” source
          • Automations — “Automatic prospecting from goal to booked meeting” source
          • AI agents — “Run agents that work in the background” source
          • Connects your apps — “200+ integrations to connect the tools you already use” source
          • API — “API Docs ↗” source
          • Admin controls — “Governance, admin controls, and permissions built for large, multi-team organizations.” source
          About Apollo.io

          Clay

          Clay is a GTM platform for finding, enriching, researching, and acting on prospect and customer data.

          Plans

          Free

          Free

          • Includes 6,000 actions/year
          • Includes 1,200 data credits/year
          • Unlimited seats and tables
          • Run multi-provider waterfalls
          • Run up to 200 rows per table
          • Enrich with Claygent

          Launch

          • $167/mo
          • $185/mo
          • Enrich phone numbers
          • Run unlimited search with Audiences
          • Track job changes and other signals
          • Reuse functions across workflows
          • Send emails via Clay or integrations
          • Use Clay's email sequencer or a sequencing integration

          Growth

          • $446/mo
          • $495/mo
          • Auto-sync & enrich CRM
          • Auto-sync with data warehouse
          • Unlimited search, 250k Audience import
          • Integrate with any HTTP API
          • Automate any signal via webhook
          • Track web intent signals

          Enterprise

          Price on request

          • Run unlimited search and unlimited imports with Audiences
          • Sign in with SSO
          • Role-based access control (RBAC)
          • Get dedicated growth strategist

          Prices checked 2026-09-25 on the maker’s page.

          Capabilities

          • Writes and edits — “Write 1:1 messaging for every prospect programmatically.” source
          • Automations — “Orchestrate workflows across tools in real time” source
          • AI agents — “Create agents who mimic your best reps” source
          • Connects your apps — “Trigger emails, ads, and more with integrations to your existing GTM tools.” source
          • API — “Build in Clay directly via a coding agent with API and CLI” source

          Latest updates

          • Product Roundup Week of September 14, 2026

            Save and reuse enrichment logic as Functions; change login email, sign-in method, and password; automatically purchase credits when balance runs low.

          • Product Roundup Week of August 31, 2026

            Run cross-entity searches over people, company, and job data from Claude or ChatGPT; sync prospects and list membership with Salesforce Account Engagement.

          • Product Roundup Week of August 24, 2026

            NAICS filtering; prorated refunds; clearer enrichment descriptions; webhook auto-delete warnings; faster signal results; clickable MCP widget links.

          About Clay