tools
Apollo.io
Apollo.io combines B2B contact data, prospecting, outreach, enrichment, workflows, and AI tools for go-to-market teams.
Apollo.io helps sales, marketing, and revenue operations teams find people and companies, research prospects, enrich records, create lists, and run email and calling sequences. It also provides workflows, CRM integrations, AI-assisted research, and prospecting through its web app, browser extension, API, CLI, and connected tools.
Apollo offers a free Starter plan, while paid plans, credits, API usage, and some advanced capabilities may be subject to plan limits or additional costs. The pricing page's plan prices were not rendered during this search.
Features
- Search B2B contacts and companies using firmographic, role, intent, and other filters
- Enrich contact and organization records with email addresses, phone numbers, and company data
- Create email sequences with follow-ups, personalization, tracking, and auto-pause controls
- Use AI research prompts to identify prospect pain points and create filtering fields
- Build workflows that connect Apollo with 200+ apps and automate GTM actions
- Manage prospecting and engagement through Apollo MCP, CLI, and browser extension
- Access Apollo data and actions through an API with credit-based usage
Use cases
- Find decision-makers at target companies
- Enrich CRM records with contact and company information
- Launch personalized outbound email sequences
- Automate lead routing, enrichment, and follow-up workflows
- Research prospects and prioritize accounts with buying signals
- Run prospecting and enrichment jobs from a terminal or AI assistant
Pros
Cons
Capabilities
- Writes and edits — “Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.” source
- Automations — “Automatic prospecting from goal to booked meeting” source
- AI agents — “Run agents that work in the background” source
- Connects your apps — “200+ integrations to connect the tools you already use” source
- API — “API Docs ↗” source
- Admin controls — “Governance, admin controls, and permissions built for large, multi-team organizations.” source
Get it
Pricing
- Starting price
- $49/mo
- Prices checked
- 2026-10-27
Free
Free
- Exploring Apollo or very light usage
- Good for founders and early-stage teams
Basic
- 49 USD (P1M)
- Individual sellers doing regular outbound
- Email sequencing and core integrations
Professional
- 99 USD (P1M)
- Full-time reps needing higher credit limits
- AI features, call recording, and advanced CRM integrations
Enterprise
Price on request
- Custom volumes
- SSO
- Advanced security
- Dedicated support