tools
Clay
Clay is a GTM platform for finding, enriching, researching, and acting on prospect and customer data.
Clay combines data enrichment, AI research agents, signals, audiences, and workflow automation in a spreadsheet-like workspace. Revenue teams use it to find contacts, enrich CRM records, research accounts, score leads, personalize outreach, and sync data with business systems.
Clay connects to 200+ data providers and supports CRM, warehouse, HTTP API, email, advertising, and webhook workflows. Data marketplace purchases use Data Credits, while platform operations use Actions; advanced features and higher usage require paid plans.
Features
- Enrich contacts and companies through 200+ data providers
- Run multi-provider waterfalls to fill missing data
- Use Claygent for AI-powered web research and custom data points
- Build audiences from CRM, warehouse, enrichment, and intent data
- Track job changes, company news, social, and web intent signals
- Automate CRM, warehouse, webhook, email, and ad-platform workflows
- Build headless workflows with Clay's API, CLI, and Plugin
Use cases
- Find and qualify prospects for outbound sales
- Enrich and clean CRM records automatically
- Research target accounts and summarize company information
- Score and route inbound leads using signals
- Personalize sales emails and launch outreach campaigns
- Sync enriched audiences to advertising platforms
Pros
Cons
Latest updates
- Product Roundup Week of October 26, 2026
Workflow Credit Limits, MCP Client Allowlisting, Audiences Privacy Deletion, and Sculptor Handoff in Enrichment Search.
- Auto-mode for Claygent
Let Clay pick an AI model for every row while optimizing cost.
- Product Roundup Week of October 12, 2026
Automatically add, remove, and assign roles; update records by External record ID; send signal results into workflows; find by metro area.
- Product Roundup Week of October 5, 2026
Redesigned Clay home page; Audiences sources & exports; Ads match rate reporting.
- Product Roundup Week of September 28, 2026
Workflow Budgets; Bulk re-run for Workflows; Trusted domain access; Clay Ads in the CLI; Redesigned Audiences record details.
Capabilities
- Writes and edits — “Write 1:1 messaging for every prospect programmatically.” source
- Automations — “Automate any signal via webhook” source
- AI agents — “Run GTM plays with agents that understand your business and accounts.” source
- Connects your apps — “Trigger emails, ads, and more with integrations to your existing GTM tools.” source
- API — “Build in Clay directly via a coding agent with API and CLI” source
- Single sign-on — “Single Sign-On (SSO/SAML)” source
- Admin controls — “Role-based access control (RBAC)” source
Pricing
- Starting price
- $54/mo
- Prices checked
- 2026-10-24
- Read
- by web search
Free
Free
- Unlimited seats and tables
- Multi-provider waterfalls, Claygent enrichment, Clay Sequencer
- Up to 200 rows per table
- 100 Data Credits and 500 Actions/mo
Launch
- $167/mo
- Starts at $54/mo, expand anytime
- Starts at $60/mo, expand anytime
- Everything in Free, plus...
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
- $446/mo
- Starts at $185/mo, expand anytime
- Starts at $205/mo, expand anytime
- Everything in Launch, plus...
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Get priority support
Enterprise
Price on request
- Everything in Growth, plus...
- Run unlimited search and unlimited imports with Audiences
- Single Sign-On (SSO/SAML), SCIM Provisioning, IP Allowlists
- User Groups, Credit Budgeting, RBAC
- Custom CSA and DPA
- Get dedicated growth strategist