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Clay

Clay is a GTM platform for finding, enriching, researching, and acting on prospect and customer data.

Clay

Clay combines data enrichment, AI research agents, signals, audiences, and workflow automation in a spreadsheet-like workspace. Revenue teams use it to find contacts, enrich CRM records, research accounts, score leads, personalize outreach, and sync data with business systems.

Clay connects to 200+ data providers and supports CRM, warehouse, HTTP API, email, advertising, and webhook workflows. Data marketplace purchases use Data Credits, while platform operations use Actions; advanced features and higher usage require paid plans.

Features

  • Enrich contacts and companies through 200+ data providers
  • Run multi-provider waterfalls to fill missing data
  • Use Claygent for AI-powered web research and custom data points
  • Build audiences from CRM, warehouse, enrichment, and intent data
  • Track job changes, company news, social, and web intent signals
  • Automate CRM, warehouse, webhook, email, and ad-platform workflows
  • Build headless workflows with Clay's API, CLI, and Plugin

Use cases

  • Find and qualify prospects for outbound sales
  • Enrich and clean CRM records automatically
  • Research target accounts and summarize company information
  • Score and route inbound leads using signals
  • Personalize sales emails and launch outreach campaigns
  • Sync enriched audiences to advertising platforms

Pros

    Cons

      Pricing

      Starting price
      $167/mo
      Pricing checked
      2026-09-19

      Free

      Free

      • 500 actions/mo
      • 100 data credits/mo
      • Unlimited seats and tables
      • Multi-provider waterfalls
      • Up to 200 rows per table
      • Claygent enrichment
      • Bring your own API key

      Launch

      $167/mo

      • 15,000 actions/mo
      • 3,000 data credits/mo
      • Phone number enrichment
      • Unlimited search with Audiences
      • Job change and other signals
      • Reusable functions
      • Email sending via Clay or integrations

      Growth

      $446/mo

      • 40,000 actions/mo
      • 6,000 data credits/mo
      • CRM auto-sync and enrichment
      • Data warehouse auto-sync
      • HTTP API integrations
      • Webhook signal automation
      • Web intent signals
      • Unlimited ad audiences

      Enterprise

      Custom

      • Unlimited Audiences search and imports
      • SSO
      • Role-based access control
      • Dedicated growth strategist
      Official website