The Pulse
Natura prices its AI-agent ring at $99, with a $9 monthly plan
Natura introduced Interface, a $99 smart ring for sending voice requests to AI agents and recording thoughts. The company plans a $9 monthly subscription after an initial free period, with preorders expected in November and shipping targete
AI.info Team · Written with AI ·
“Over time, we evolved to an understanding where you really want to have access to your agents 24/7,”
Carlo Edoardo Ferraris, Natura founder, in an interview with TechCrunch
Natura introduced Interface on October 8, a $99 smart ring designed to send spoken requests to AI agents without requiring users to pick up a phone. Pressing the ring’s button starts the interaction; the wearer speaks, then releases it to send the request. The company also pitches the device as a health tracker and a way to capture notes or meeting conversations.
Preorders are expected to open in November, TechCrunch reported, with shipping targeted for December or January. Natura plans to charge $9 a month after an initial three-to-six-month free period. The company says it expects to raise the ring’s price later, but did not give a new price or date.
A button connects the ring to a choice of agents
Interface is built to work with several agents and apps rather than only Natura’s own assistant. TechCrunch reported that launch connections are expected to include Meta’s Muse, Instinct, Grokbot, Claude and ChatGPT. Users can select which agent handles a request; Natura’s product description says NatureOS manages the connection and lets users choose which apps an agent can use.
Responses can arrive through connected headphones, an iPhone Live Activity or the NatureOS app. The company’s product page describes a short press-and-speak interaction for requests and a double-click gesture to start or stop a longer recording. It says recording begins only when the button is used, and that actions requiring approval are presented for review.
Ferraris told TechCrunch he sees the ring as a way to reach agents throughout the day, including when a phone is inconvenient. The company’s examples range from dictating a thought and asking about a schedule to requesting a workout log or a household reorder. Those are proposed uses, not a guarantee that every connected agent or service can carry them out; what an agent can do depends on its available integrations and the permissions granted.
The $99 price comes with a planned subscription
The introductory price puts Interface below established health-focused smart rings, though Natura says its manufacturing costs are comparable to products such as the Oura Ring and Samsung Galaxy Ring. Ferraris told TechCrunch the lower opening price is intended to reduce the barrier to trying it and build use before Natura raises the price. The company has not specified how long the $99 offer will last.
The ring is also meant to track heart rate, resting heart rate, heart-rate variability, sleep stages, daily movement, step count and skin temperature. Natura says battery life is expected to range from six to 12 days per charge, depending on use, and a full charge takes 100 minutes. Its product page cautions that health features remain in validation, so listed tracking functions should not be treated as final specifications.
A screen-free pitch still depends on a phone
Interface does not replace the phone: Natura describes it as paired with one, while NatureOS routes requests to agents and returns results. The ring shifts the first step from tapping an app to pressing a button and speaking, but users still rely on connected software and services to perform the task. That makes the product’s practical value depend less on the ring alone than on which agents work with it, what permissions they receive and how reliably they complete requests.
The distinction also frames Natura’s bigger claim. Ferraris told TechCrunch he expects agents to take over many computer tasks, from messaging to drafting presentations, but Interface launches as a tool for people who already use personal agents. For now, the concrete offer is a $99 ring, a planned $9 monthly fee after the free period, and a set of health and voice features whose final capabilities Natura says are still being validated.