The Pulse
Apple Debuts $299 HomeView Smart Display With Siri AI
Apple introduced HomeView, a 7-inch smart-home display with Siri AI, FaceTime and controls for connected devices. The device starts at $299 in the U.S., with sales beginning November 13, while Apple says it will not be sold in the European
AI.info Team · Written with AI ·
Apple introduced HomeView on October 13, bringing a 7-inch smart display, home controls and its new Siri AI into one shared household device. The company is taking pre-orders now in the United States and several other markets; both the tabletop and wall-mounted models start at $299 in the U.S. Sales begin November 13. Apple Newsroom
A shared screen that switches between household members
HomeView recognizes up to six people and gives each a personal Home Screen with their own apps and widgets, Apple says. The device can surface information from Messages, Calendar, Reminders and Find My, while shared photo albums and music remain available to everyone in the household. Apple’s senior vice president of Worldwide Marketing, Greg Joswiak, described the design as a device that can be shared without making each person’s experience generic: “Apple HomeView is designed to be shared by everyone in the home yet feel completely personal to each user.” Apple Newsroom
The display can sit on a tabletop or mount to a wall. Apple describes an aluminum body, a stainless-steel hinge for the tabletop version and a domed speaker base; the screen adjusts its brightness from 500 nits down to 0.3 nits. The wall-mounted model comes in silver and space gray, but its mounting hardware is sold separately. Schneider Home’s USB-C wall connector starts at $59.95, its wired AC mount at $79.95, and a Power over Ethernet mount is planned for early 2027 at $129.95. Apple Newsroom, U.S. release
Siri AI arrives with a phone-sized condition
Apple pitches Siri AI as the device’s main distinction: users can ask questions, control connected accessories and get personalized responses based on information across Apple apps. That deeper personal context requires pairing HomeView with an Apple Intelligence-enabled iPhone or iPad. Apple says Siri AI’s broader knowledge and conversational features work on HomeView even without such a paired device, but the personal-context features do not. The company’s release also says Siri AI is in beta in HomeView software version 27.2 and that some server-based Apple Intelligence features have daily usage limits. Apple Newsroom, U.S. release
The screen also handles FaceTime calls, messages, music and video, recipes and hands-free timers. For smart-home control, people can use touch or voice to view camera feeds, adjust lights and thermostats, lock doors or close blinds. Apple says its Home Camera view can show as many as nine video feeds at once. With a supported iCloud+ plan and compatible cameras, HomeView can identify people, pets, packages and vehicles; some camera features and video descriptions require that subscription. Apple Newsroom
Privacy claims meet a limited first release
Apple says HomeView’s A18 chip uses Secure Exclaves to process camera and microphone data separately from the rest of the system. Personal Messages and Calendar information appears only when the device recognizes an enrolled user and that person’s paired iPhone or iPad is nearby and recently unlocked, according to the company. Siri requests may be handled on the device or through Private Cloud Compute; Apple says requests processed there are not stored or made accessible to the company. These are Apple’s descriptions of its safeguards, not an independent assessment of the product’s security. Apple Newsroom
The initial rollout leaves out the European Union: Apple says HomeView will not be sold there because Siri AI is unavailable in iOS in the region. Siri AI on the device launches in English in the U.S., Australia, Canada, India, New Zealand, Singapore, South Africa and the UK; Canadian French support is due later through a software update. Apple also says setup and multiuser support require a compatible iPhone or iPad. For U.S. buyers, the immediate choice is between two $299 devices, with the wall model’s mounting costs added separately and both versions scheduled to reach stores November 13. Apple Newsroom, U.S. release