companies

Reputation

AI-native reputation management platform that turns reviews, surveys, and social mentions into an actionable sentiment score for multi-location brands.

Reputation, founded in 2006 as ReputationDefender before rebranding in 2011, sells an enterprise platform that pulls in reviews, survey responses, social mentions, and call transcripts and turns them into a single sentiment and visibility score businesses can track by location. The company shifted from its original consumer privacy-removal business into B2B reputation and experience management, selling the ReputationDefender name to Stagwell in 2018. Today the platform covers review monitoring and AI-drafted responses, survey collection with adaptive follow-up questions, local listings management, and social publishing, aimed at multi-location categories like healthcare systems, auto dealer groups, and retail chains. Its Rep Score benchmarks a location against named competitors, and its newer AI layer answers plain-language questions about what customers are complaining about across thousands of locations at once. Headquartered in San Ramon, California, Reputation has raised more than $269 million through a Series F round and reports roughly 490 employees. Joe Burton became CEO in October 2023, with founder Michael Fertik remaining as executive chairman.

Founded

2006

Headquarters

San Ramon, United States

Sector

applications