Tools
Nightwatch vs Search Atlas
Nightwatch or Search Atlas? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.
In short
- Both: Marketing copy, SEO analysis, Keyword research, Reports, Connects your tools
- Only Nightwatch states: API
- Only Search Atlas states: Ad creatives
Nightwatch
Nightwatch tracks search rankings, AI visibility, citations, competitors, and SEO performance for websites and agencies.
Plans
Starter
- €79 /mo
- €948 billed yearly
- €99/mo
- 500 Keywords
- 50 AI prompts
- 5 Websites
- 5 Competitors per site
- 1,500 AI answers / mo
- 100 Keyword researches / mo
Professional
- €159 /mo
- €1,908 billed yearly
- €199/mo
- 2,500 Keywords
- 150 AI prompts
- 25 Websites
- 10 Competitors per site
- 4,500 AI answers / mo
- 500 Keyword researches / mo
Agency
- €399 /mo
- €4,788 billed yearly
- €499/mo
- 7,500 Keywords
- 500 AI prompts
- 100 Websites
- 15 Competitors per site
- 15,000 AI answers / mo
- 2,500 Keyword researches / mo
Enterprise
Price on request
- Custom volume & support
- 20,000 Keywords
- ∞ AI prompts
- Unlimited Websites
- SSO & advanced security
- Dedicated infrastructure
Prices checked 2026-09-24 on the maker’s page.
Capabilities
- Marketing copy — “Research, draft and score SEO content against page one.” source
- SEO analysis — “Catches the technical faults that quietly cost you positions, ordered by what to fix first rather than by severity label.” source
- Keyword research — “Volume, difficulty and who already owns the result — in the same place you'll track it, so nothing is re-keyed.” source
- Reports — “Both halves land in the same white-label report or Looker Studio dashboard, on the schedule you set.” source
- Connects your tools — “Connects to what you already run” source
- API — “Yes. Nightwatch has a robust, developer-friendly API that lets you extract ranking data, audit reports, AI insights, and more for integration with your own dashboards or reporting tools.” source
Latest updates
- Matrix Source Intelligence (Beta) 🦉
Continuously analyzes citation sources to identify who is mentioning your brand and how they’re talking about it.
- Major Update – New Nightwatch Interface + Advanced AI & LLM Tracking
Combines AI Agent and LLM search data to reveal how language models reference your brand; adds quicker navigation and dashboards.
- SEO Agent Upgrade — Now More Powerful Than Ever
Adds technical audits, multimarket keyword research, keyword clustering, internal linking suggestions, and content briefs.
Search Atlas
Search Atlas automates SEO, AI search visibility, paid ads, content, local SEO, reporting, and website fixes from one platform.
Plans
Starter
- $79 /mo
- $950.00 billed annually
- 50,000 Universal Credits
- 1 seat
- 1 project
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- Connect and publish to any CMS
Growth
- $159 /mo
- $1,910.00 billed annually
- 120,000 Universal Credits
- 3 seats
- 2 projects
- AI Visibility across ChatGPT, Gemini, and Google AI Mode
- Meta + Google Ad Studio
- Higher execution limits
Pro
- $319 /mo
- $3,828.00 billed annually
- 400,000 Universal Credits
- 5 seats
- 4 projects
- Adds Copilot + Perplexity (5 AI platforms total)
- White-label dashboards and reporting
- Higher authority and execution limits
Agency / Enterprise
- From $999
- $11,988.00 billed annually
- 1,000,000+ Universal Credits
- 10 seats
- 10+ projects
- Client portals + branded dashboards
- Unlimited keyword tracking
- Portfolio-level capacity
Prices checked 2026-09-25 on the maker’s page.
Capabilities
- Marketing copy — “Build Google Ads campaign structure, keyword clusters, ad copy, budgets, negative keywords and retargeting from one workflow.” source
- SEO analysis — “Connect your site and ad accounts. Search Atlas analyzes them, decides what to do, and ships the work: fixes, content, campaigns.” source
- Keyword research — “Search Atlas can replace separate tools for keyword and competitor research, site audits, rank tracking, content optimization, local SEO, backlink analysis, AI visibility, reporting, and parts of paid search management.” source
- Ad creatives — “Build Google Ads campaign structure, keyword clusters, ad copy, budgets, negative keywords and retargeting from one workflow.” source
- Reports — “Performance and outcomes across every client and campaign, visible as they happen.” source
- Connects your tools — “Connect and publish to any CMS” source
Latest updates
- More Than 14 New Features Released in a Single Year
Introduced local citations, OTTO GBP optimization, digital outreach tools, instant indexing, and Deep Freeze.