tools
Search Atlas
Search Atlas automates SEO, AI search visibility, paid ads, content, local SEO, reporting, and website fixes from one platform.
Search Atlas is a web-based marketing platform for SEO agencies, consultants, in-house marketing teams, and multi-location brands. It combines technical SEO, on-page optimization, keyword research, content creation, local SEO, backlink analysis, AI search visibility, paid ads, and reporting.
Atlas Agent can execute tasks in the dashboard, while OTTO SEO audits sites and applies approved fixes. Content Genius can create and publish content, and the platform connects with CMSs and marketing tools. Paid plans include usage limits, seats, projects, and Universal Credits; enterprise pricing is custom.
Features
- Automates technical and on-page SEO through OTTO SEO
- Runs SEO, content, ads, and site-health tasks with Atlas Agent
- Tracks visibility in ChatGPT, Gemini, Google AI Mode, Copilot, and Perplexity
- Creates and publishes content with Content Genius and AI Content Suite
- Builds and manages Google and Meta ad campaigns
- Tracks keywords, audits sites, analyzes competitors, and monitors backlinks
- Manages local SEO and Google Business Profiles
- Provides white-label dashboards, reporting, and client portals on higher tiers
Use cases
- Automate technical SEO fixes across client websites
- Monitor brand visibility in AI-generated search answers
- Create and publish SEO content to a connected CMS
- Manage Google Ads and Meta Ads campaigns
- Track local rankings and update Google Business Profiles
- Report SEO and marketing performance across a client portfolio
Pros
Cons
Latest updates
- More Than 14 New Features Released in a Single Year
Introduced advanced AI image engine, press release distribution, local citations, OTTO GBP optimization, digital outreach tools, instant indexing, and Deep Freeze.
- More Than 14 New Features Released in a Single Year
Introduced local citations, OTTO GBP optimization, digital outreach tools, instant indexing, and Deep Freeze.
- 2024 Wrap-Up: A Rollercoaster Ride for Search Atlas & the World of SEO
Introduced press release distribution, local citations, OTTO GBP optimization, digital outreach, instant indexing, and Deep Freeze.
- OTTO Saved 2030 Years of Work in 6 Months
OTTO debuted on June 13, 2024.
Capabilities
- Marketing copy — “Search Atlas writes the content and builds the pages, then publishes both, with approval steps where the team sets them.” source
- SEO analysis — “Site Auditor Scores site health from 0 to 1,000, re-crawls every 7 days by default, and emails the team when new issues appear, with How-to-Fix guidance for each.” source
- Keyword research — “Volume, difficulty, CPC and historical volume from a database of 5.2 billion+ keywords.” source
- Social posts — “Publishes to Facebook, Instagram and X on a set cadence. It writes the captions, picks or generates the image, and can route posts for approval first.” source
- Ad creatives — “Turns brand assets, live competitor ads and one campaign prompt into Facebook and Instagram image ads.” source
- Schedules posts — “Publishes to Facebook, Instagram and X on a set cadence. It writes the captions, picks or generates the image, and can route posts for approval first.” source
- Reports — “Pulls 40+ data sources into reports that refresh daily and send on schedule as dashboards, PDFs or live links, with AI summaries that draft the update.” source
- Connects your tools — “Posts scheduled results in Slack, Microsoft Teams and ClickUp, answers an @mention, connects to 3,000+ external tools and remembers team context.” source
- API — “Yes. API access comes with custom enterprise plans.” source
Pricing
- Starting price
- $99/mo
- Prices checked
- 2026-11-06
Starter
- $99 /mo billed monthly
- 1 project · 1 seat
- Atlas Agent + OTTO SEO
- Content Genius + AI Content Suite
- AI Visibility: 1 project, 1 provider, 500 credits
- Connect and publish to any CMS
- 1 Site Powered by OTTO
Growth
- $199 /mo billed monthly
- Everything in Starter, plus
- AI Visibility: ChatGPT, Gemini, Google AI Mode
- Meta + Google Ad Studio
- 2 projects · 3 seats
- 2 Sites Powered by OTTO
- Free 1-on-1 onboarding
Pro
- $399 /mo billed monthly
- Everything in Growth, plus
- Copilot, Perplexity & Claude (6 AI platforms)
- White-label dashboards and reporting
- 4 projects · 5 seats
- 4 Sites Powered by OTTO
Agency
- from $999 /mo billed monthly
- Everything in Pro, plus
- Client portals + branded dashboards
- Unlimited keyword tracking
- 10 projects · 10 seats
- Priority support eligibility
- 5 Implementation Hours on Annual Plans