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Nightwatch vs Profound

Nightwatch or Profound? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.

In short

  • Both: Marketing copy, Keyword research, Reports, Connects your tools, API
  • Only Nightwatch states: SEO analysis
  • Only Profound states: Social posts, Ad creatives, Brand voice

Nightwatch

Nightwatch tracks search rankings, AI visibility, citations, competitors, and SEO performance for websites and agencies.

Plans

Starter

  • €79 /mo
  • €948 billed yearly
  • €99/mo
  • 500 Keywords
  • 50 AI prompts
  • 5 Websites
  • 5 Competitors per site
  • 1,500 AI answers / mo
  • 100 Keyword researches / mo

Professional

  • €159 /mo
  • €1,908 billed yearly
  • €199/mo
  • 2,500 Keywords
  • 150 AI prompts
  • 25 Websites
  • 10 Competitors per site
  • 4,500 AI answers / mo
  • 500 Keyword researches / mo

Agency

  • €399 /mo
  • €4,788 billed yearly
  • €499/mo
  • 7,500 Keywords
  • 500 AI prompts
  • 100 Websites
  • 15 Competitors per site
  • 15,000 AI answers / mo
  • 2,500 Keyword researches / mo

Enterprise

Price on request

  • Custom volume & support
  • 20,000 Keywords
  • ∞ AI prompts
  • Unlimited Websites
  • SSO & advanced security
  • Dedicated infrastructure

Prices checked 2026-09-24 on the maker’s page.

Capabilities

  • Marketing copy — “Research, draft and score SEO content against page one.” source
  • SEO analysis — “Catches the technical faults that quietly cost you positions, ordered by what to fix first rather than by severity label.” source
  • Keyword research — “Volume, difficulty and who already owns the result — in the same place you'll track it, so nothing is re-keyed.” source
  • Reports — “Both halves land in the same white-label report or Looker Studio dashboard, on the schedule you set.” source
  • Connects your tools — “Connects to what you already run” source
  • API — “Yes. Nightwatch has a robust, developer-friendly API that lets you extract ranking data, audit reports, AI insights, and more for integration with your own dashboards or reporting tools.” source

Latest updates

About Nightwatch

Profound

Profound helps marketing teams track AI search visibility, understand brand mentions, and create marketing work with AI agents.

Plans

Trial

Free

  • Limited AI Marketer credits
  • 50 prompts run daily for 7 days
  • ChatGPT, Gemini, Google AI Overviews
  • Unlimited seats

Enterprise

Price on request

  • AI Marketer credits for your whole team
  • Tailored prompt tracking plan
  • Up to 9 Answer Engines tracked
  • Dedicated support
  • SSO/SAML + SOC 2 compliance
  • Ongoing daily tracking

Prices checked 2026-09-24 on the maker’s page.

Capabilities

  • Marketing copy — “Produces content worth reading at scale.” source
  • Keyword research — “Sentiment & Keyword Insights” source
  • Social posts — “Generates posts and images, sized per platform.” source
  • Ad creatives — “Finds the high-volume prompts where you never show up organically, writes sponsored answer creative for each one, and stages the campaign for your approval.” source
  • Reports — “Track AI-sourced traffic and attribution across your domains” source
  • Brand voice — “Runs your social calendar while keeping your unique voice and POV” source
  • Connects your tools — “200+ Integrations” source
  • API — “API None Yes” source

Latest updates

About Profound