tools
Profound
Profound helps marketing teams track AI search visibility, understand brand mentions, and create marketing work with AI agents.
Profound is a marketing platform for monitoring how brands appear in AI search and for turning those insights into marketing work. It tracks visibility, citations, sentiment, rankings, traffic, and product presence across AI platforms.
Its AI Marketer, Agents, Sheets, Documents, and Context Manager support research, content creation, reporting, and workflow automation. The free Trial includes limited credits and a one-time analysis of 10 ChatGPT prompts; Enterprise pricing is custom, and higher Agent credit usage requires an Enterprise package.
Features
- Track brand visibility, citations, sentiment, rankings, and competitors in AI platforms
- Analyze user prompt demand with Prompt Volumes
- Build reusable marketing workflows with Profound Agents
- Use Context Manager to ground AI Marketer outputs in brand knowledge
- Monitor AI-sourced traffic, referrals, and page performance with Agent Analytics
- Check product visibility in ChatGPT Shopping
- Access Profound data through its API and MCP integrations
- Generate images and marketing assets with AI Marketer
Use cases
- Measure how a brand appears in ChatGPT, Perplexity, Gemini, and other AI platforms
- Find pages losing citations and prepare content updates
- Create briefs, articles, FAQs, social posts, and campaign assets
- Run recurring reporting and content workflows with Agents and Sheets
- Verify inaccurate AI claims and identify the sources behind them
- Track AI-driven traffic and referrals across company websites
Pros
Cons
Latest updates
- Store API keys securely with Secret Manager, understand why bot traffic changes, and more in Profound
Secret Manager stores API keys securely for team use and lets AI Marketer request credentials.
- Fill context gaps faster, set up Profound Teams, and more in Profound
Context Manager adds an Overview tab to visualize context gaps and help fill them.
- Meet the new Agents, work with your AI Marketer in Microsoft Teams, and more in Profound
You can build and run Agents in plain language and work with your AI Marketer in Microsoft Teams.
- SEO data is now in Profound, analyze dashboards with your AI Marketer, and more
AI Marketer can analyze Moz SEO data for every page, and Pages now includes a Search Visibility tab.
- Meet the new Projects, integrate more context, and more in Profound
Profound introduced Projects, workspaces for marketing initiatives with context, conversations, outputs, and AI Marketer suggestions.
Capabilities
- Marketing copy — “Goes from insight to brief to finished content with a cutdown for every channel.” source
- Social posts — “Generates posts and images, sized per platform.” source
- Ad creatives — “Finds the high-volume prompts where you never show up organically, writes sponsored answer creative for each one, and stages the campaign for your approval.” source
- Reports — “You can track visibility scores and share of voice, brand sentiment and keyword themes, citation sources and their authority, and competitor rankings.” source
- Brand voice — “Runs your social calendar while keeping your unique voice and POV” source
- Connects your tools — “200+ Integrations Extend the capability of your existing stack with ease.” source
Get it
Pricing
- Starting price
- Free
- Prices checked
- 2026-11-05
Trial
Free
- Limited AI Marketer credits
- 50 prompts run daily for 7 days
- ChatGPT, Gemini, Google AI Overviews
- Unlimited seats
Enterprise
Price on request
- AI Marketer credits for your whole team
- Tailored prompt tracking plan
- Up to 9 Answer Engines tracked
- Dedicated support
- SSO/SAML + SOC 2 compliance
- Unlimited seats