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Kapwing vs Pictory

Kapwing or Pictory? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.

In short

  • Both: Text to video, Image to video, Edits video, AI presenters, Dubbing, Captions
  • Only Kapwing states: Lip sync, Sound and music, 4K, Commercial use
  • Only Pictory states: API

Kapwing

Browser-based video editor with AI tools for generating, editing, captioning, translating, resizing, and repurposing content.

Plans

Free

Free

  • 10 credits
  • Unlimited exports with a watermark
  • Export videos up to 4 minutes long
  • 720p video quality
  • 5 GB of cloud storage
  • Credits usable for auto-subtitling and text to speech

Pro

  • $ 16 per member, per month, billed annually
  • $24 billed monthly
  • $192/year
  • No Kapwing watermark on your creations
  • Upload files up to 6 GB
  • Export content in 4K resolution
  • Create and edit unlimited projects
  • Export projects up to 2 hours long
  • Brand Kit and custom fonts

Business

  • $ 50 per member, per month, billed annually
  • $64 billed monthly
  • $600/year
  • Create custom voice clones
  • Lip sync videos
  • Ability to purchase additional credits
  • 800 GB of cloud storage
  • Credits usable for auto-subtitling
  • Credits usable for dubbing

Enterprise

Price on request

  • Custom billing
  • Dedicated account manager
  • Priority customer support
  • Onboarding & training
  • SAML single sign-on (SSO)
  • Custom cloud storage

Prices checked 2026-09-25 on the maker’s page.

Capabilities

  • Text to video — “Turn a short prompt, full video script, article, or PDF into a fully-edited video project” source
  • Image to video — “Animate any still image into an AI video, whether a produc shot upload or an AI-generated image start frame” source
  • Edits video — “A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.” source
  • AI presenters — “Lifelike AI presenters that read your script on camera — no recording required” source
  • Lip sync — “Match lip movement to translated audio” source
  • Dubbing — “Translate audio and videos into 100+ languages” source
  • Captions — “Generate customizable on-brand subtitles with 99% accuracy” source
  • Sound and music — “Turn a simple text prompt into original videos complete with voiceover, visuals, subtitles, music, and characters, with a script you can customize for tone and content.” source
  • 4K — “Export content in 4K resolution” source
  • Commercial use — “Free AI stock characters. Full commercial rights.” source

Latest updates

  • About the Kapwing MCP

    Kapwing MCP gives AI agents access to Workspace editing functions and is in beta with trusted testers.

  • Release Notes - August 2026

    Kapwing launched autonomous mode for Kai, media references in prompts, new subtitle styles and animations, and improvements to AI creation, playback, and exports.

  • Release Notes - June 2026

    Kapwing added a Draw tool and improved AI understanding of uploaded media and follow-up edits, subtitles, and Side Kai.

About Kapwing

Pictory

AI video platform that turns text, URLs, presentations, images, audio, and recordings into edited videos.

Plans

Starter

  • $25 per month, billed annually
  • $29 per month
  • 2,400 minutes yr (annual plan)
  • 5 GB storage
  • 1 Brand Kit
  • 720 minutes of ElevenLab's AI voices in 29 languages
  • 5 million videos from Getty Images and Storyblocks
  • 1,200 AI credits/yr

Professional

  • $35 per month, billed annually
  • $59 per month
  • 7,200 minutes yr (annual plan)
  • 20 GB storage
  • 5 brand kits
  • Unlimited standard voices in 7 languages
  • 1,440 minutes of ElevenLab's AI voices in 29 languages
  • Custom Avatars

Team

  • $119 per month, billed annually
  • $199 per month
  • 3+ Users
  • 21,600 minutes yr (annual plan)
  • 100 GB storage
  • 10 brand kits
  • Team workspace to share assets & collaborate on projects
  • Professional onboarding and team training

Enterprise

Price on request

  • 10+ Users
  • Custom video minutes
  • Custom storage
  • Unlimited Brand Kits
  • Pictory Central: Interactive Video Hosting
  • Dedicated success manager

Prices checked 2026-09-25 on the maker’s page.

Capabilities

  • Text to video — “Turn text, prompts, scripts, articles, and blog posts into videos using Gen AI visuals, AI avatars, captions, and realistic AI voices.” source
  • Image to video — “Start with a single image, add a quick prompt, and instantly turn it into a smooth, animated video clip.” source
  • Edits video — “Edit videos faster with Gen AI-powered video editing , automatic captions, highlights, AI avatars, and realistic AI voices.” source
  • AI presenters — “Create videos with realistic Gen AI avatars and natural AI voices that present your scripts for training, marketing, and social media.” source
  • Dubbing — “Dubbing & Multilingual Voices” source
  • Captions — “Automatically make your videos accessible with auto captions.” source
  • API — “Easily integrate Pictory’s AI into your systems with our flexible API, enabling automated video creation and customization at scale.” source

Security

  • SOC 2 — “SOC 2 Compliant” source
About Pictory