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Instantly vs Lavender

Instantly or Lavender? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.

In short

  • Both: Marketing copy, Reports, Connects your tools
  • Only Instantly states: API

Instantly

Instantly automates cold email outreach, lead finding, sales workflows, and campaign tracking for sales teams.

Plans

Starter Bundle

  • $94 /monthly
  • $85 /monthly
  • 5,000 emails monthly, 1,000 uploaded contacts
  • 1,500 Instantly credits monthly
  • Database of 450M+ B2B Leads
  • AI Sales Agent

Scale Bundle

  • $194 /monthly
  • $175 /monthly
  • Everything in Starter
  • 100,000 emails monthly, 25,000 uploaded contacts
  • 5,000 Instantly credits monthly
  • AI Reply Agent, Unibox replies & advanced deliverability features
  • Premium Live Support

Agency Bundle

  • $555 /monthly
  • $500 /monthly
  • Everything in Scale
  • 500,000 emails monthly, 100,000 uploaded contacts
  • 10,000 Instantly credits monthly
  • SISR System

Growth

  • $47 /monthly
  • $37.6 /monthly
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 1,000 Uploaded Contacts
  • 5,000 Emails Monthly
  • Chat Support

Hypergrowth

  • $97 /monthly
  • $77.6 /monthly
  • Unlimited Email Accounts
  • Unlimited Email Warmup
  • 25,000 Uploaded Contacts
  • 125,000 Emails Monthly
  • Premium Live Support

Light Speed

  • $358 /monthly
  • $286.3 /monthly
  • Everything in Hyper Growth
  • 500,000+ Emails Monthly
  • 100,000+ Uploaded Contacts
  • SISR System

Enterprise

Price on request

  • Everything in Light Speed
  • 500,000+ Emails Monthly
  • 100,000+ Uploaded Contacts
  • Private Deliverability Network
  • Dedicated Account Manager
  • Shared Slack Channel

Growth

  • $47 /monthly
  • $37.6 /monthly
  • 1,500–2,000 Instantly Credits Monthly
  • Database of 450M+ B2B Leads
  • 13 Filters including keywords and lookalikes
  • Waterfall Work Email Enrichment with 5+ providers
  • Instantly Web Researcher Agent
  • Access to 5 Major LLMs

Supersonic

  • $97 /monthly
  • $87.3 /monthly
  • 5,000–7,500 Instantly Credits Monthly
  • Everything in Growth

Hyper Credits

  • From $197 /monthly
  • $177.3 /monthly
  • 10K–200K Instantly Credits Monthly
  • Everything in Growth

Prices checked 2026-09-25 on the maker’s page.

Capabilities

  • Marketing copy — “Let’s Copilot to find leads, emails, write copy and generate campaigns from start to finish automatically.” source
  • Reports — “Track campaign performance beyond vanity metrics with Opportunities, Pipeline, Conversions, and Revenue.” source
  • Connects your tools — “Instantly works perfectly with all the products you're already using.” source
  • API — “API, webhooks, and integrations” source

Latest updates

About Instantly

Lavender

Lavender coaches sales teams on writing, personalizing, scoring, and improving emails to increase replies.

Plans

Basic

Free

  • Analyze 5 emails/month
  • Personalize 5 emails/month
  • All basic features
  • Gmail + Outlook 365
  • AI Email Writer
  • AI Recommendations

Team

  • $89 /seat/mo *(billed annually)*
  • $99 /seat/mo
  • Includes integrations & Coaching Dashboard
  • Aggregated Email Analytics
  • Accelerated Dynamic Scoring
  • Proactive Customer Success
  • Human-Led Coaching Programs
  • Content-Studio Access

Prices checked 2026-09-26 by web search.

Capabilities

  • Marketing copy — “Lavender helps us edit and generate our sales copy to help pipeline velocity.” source
  • Reports — “Lavender's Coaching Dashboard helps you track performance, ROI, what’s working across your team, and who needs help (and where).” source
  • Connects your tools — “We integrate with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong and more.” source

Latest updates

  • What's New in Lavender 3.0 💜 (3.0)

    Lavender is now embedded on the left side of your compose window; Start My Email creates email options; your score is integrated into the sidebar.

About Lavender