tools
Lavender
Lavender coaches sales teams on writing, personalizing, scoring, and improving emails to increase replies.
Lavender is an AI sales email coach for SDRs, account executives, sales leaders, recruiters, and other email writers. It scores drafts, suggests improvements, generates first drafts, adds personalization ideas, and provides team-level email insights.
It integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. The product has a free tier and paid plans, but Lavender's /pricing page returned 404, so current tier pricing is not confirmed here.
Features
- Scores emails and templates against email best practices
- Suggests fixes for problems that may reduce reply rates
- Generates first drafts with an AI Email Writer
- Suggests personalization using prospect data
- Provides real-time email coaching
- Offers mobile optimization for sales emails
- Tracks team performance with a Coaching Dashboard
- SOC 2-certified and GDPR-compliant
Use cases
- Write personalized cold emails for outbound prospecting
- Improve email clarity, tone, length, and structure
- Generate a starting draft from simple bullet points
- Research prospects and add relevant personalization
- Coach SDRs and account executives using email insights
- Compare team email performance and identify coaching needs
Pros
Cons
Latest updates
- What's New in Lavender 3.0 💜 (3.0)
Lavender is now embedded on the left side of your compose window; Start My Email creates email options; your score is integrated into the sidebar.
Capabilities
- Marketing copy — “Fix your sales emails instantly, have AI write your first draft and personalize your email, and make sure your email is optimized for getting replies.” source
- Reports — “Lavender's Coaching Dashboard helps you track performance, ROI, what’s working across your team, and who needs help (and where).” source
- Connects your tools — “We integrate with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong and more.” source
Pricing
- Starting price
- $27/mo
- Prices checked
- 2026-10-26
Basic
Free
- Analyze 5 emails/month
- Personalize 5 emails/month
- Gmail + Outlook 365
- AI Email Writer
- AI Recommendations
- Mobile Optimization
Starter
- $27/mo (billed annually)
- $29/mo
- Unlimited emails
- Unlimited personalization
- Unlimited AI recommendations
- Mobile optimization
- AI Email Writer
- Support via chat
Individual Pro
- $45/mo (billed annually)
- $49/mo
- Everything in Starter
- Unlimited everything
- Integrations
- Priority support
- Dedicated CSM
Team Plan
- $89/seat/mo (billed annually)
- $99/seat/mo
- Includes integrations & Coaching Dashboard
- Aggregated Email Analytics
- Accelerated Dynamic Scoring
- Proactive Customer Success
- Human-Led Coaching Programs
- Content-Studio Access