Captions vs Pictory

In short

• Both: Text to video, Edits video, AI presenters, Dubbing, Captions
• Only Captions states: Lip sync, Sound and music
• Only Pictory states: Image to video, API

Captions

Captions is an AI video editor for creating, editing, captioning, translating, and generating short-form videos.

Plans

Max

• $24.99/mo

• Access our library of curated AI Edit styles
• Create a fully-produced video with AI
• Create digital twins or custom AI actors
• Use a chat-based editor to handle changes for you
• Turn a long video into a batch of post-ready clips
• Access 500 credits per month

Frontier

• $69.99/mo

• Everything in Max, plus
• 1,400 credits per month
• Make more videos per month with customized usage tiers
• Access our most sophisticated tier of generative AI models

Frontier 2x

• $139.99/mo

• 2x usage
• 2,800 credits per month
• Make more videos per month with customized usage tiers
• Access our most sophisticated tier of generative AI models

Frontier 4x

• $279.99/mo

• 4x usage
• 5,600 credits per month
• Make more videos per month with customized usage tiers
• Access our most sophisticated tier of generative AI models

Enterprise

Price on request

• Bulk credit discounts
• Custom seat options
• Dedicated account management team
• Training data exclusion
• Customer onboarding, priority training, and hands-on support
• Early access to beta and new features

Free

Free

• Basic tools like trimming and transitions
• Some media library assets

Prices checked 2026-09-25 on the maker’s page.

Capabilities

• Text to video — “Prompt to video” source
• Edits video — “Captions' AI editing transforms footage into a fully edited video that's ready to share.” source
• AI presenters — “Make an AI twin or choose from digital avatars.” source
• Lip sync — “AI Lipdub” source
• Dubbing — “Translate and subtitle in 100+ languages.” source
• Captions — “Create auto-captions with stylized fonts.” source
• Sound and music — “Generate royalty-free music or sound effects that complement your video.” source

Pictory

AI video platform that turns text, URLs, presentations, images, audio, and recordings into edited videos.

Plans

Starter

• $25 per month, billed annually
• $29 per month

• 2,400 minutes yr (annual plan)
• 5 GB storage
• 1 Brand Kit
• 720 minutes of ElevenLab's AI voices in 29 languages
• 5 million videos from Getty Images and Storyblocks
• 1,200 AI credits/yr

Professional

• $35 per month, billed annually
• $59 per month

• 7,200 minutes yr (annual plan)
• 20 GB storage
• 5 brand kits
• Unlimited standard voices in 7 languages
• 1,440 minutes of ElevenLab's AI voices in 29 languages
• Custom Avatars

Team

• $119 per month, billed annually
• $199 per month

• 3+ Users
• 21,600 minutes yr (annual plan)
• 100 GB storage
• 10 brand kits
• Team workspace to share assets & collaborate on projects
• Professional onboarding and team training

Enterprise

Price on request

• 10+ Users
• Custom video minutes
• Custom storage
• Unlimited Brand Kits
• Pictory Central: Interactive Video Hosting
• Dedicated success manager

Prices checked 2026-09-25 on the maker’s page.

Capabilities

• Text to video — “Turn text, prompts, scripts, articles, and blog posts into videos using Gen AI visuals, AI avatars, captions, and realistic AI voices.” source
• Image to video — “Start with a single image, add a quick prompt, and instantly turn it into a smooth, animated video clip.” source
• Edits video — “Edit videos faster with Gen AI-powered video editing , automatic captions, highlights, AI avatars, and realistic AI voices.” source
• AI presenters — “Create videos with realistic Gen AI avatars and natural AI voices that present your scripts for training, marketing, and social media.” source
• Dubbing — “Dubbing & Multilingual Voices” source
• Captions — “Automatically make your videos accessible with auto captions.” source
• API — “Easily integrate Pictory’s AI into your systems with our flexible API, enabling automated video creation and customization at scale.” source

Security

• SOC 2 — “SOC 2 Compliant” source