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Google Tests Flipkart Checkout in Gemini and AI Mode, Report Says
Google is testing a Buy button for select Flipkart listings in Gemini and AI Mode in India, TechCrunch reported, citing people familiar with the matter and a test it saw. Google said it is always testing features but gave no details on Flip
AI.info Team · Written with AI · fact-checked ·
Google has begun testing a way for shoppers in India to buy products from Walmart-owned Flipkart directly inside Gemini and AI Mode, TechCrunch reported on Saturday. The report rests on people familiar with the matter and on a test experience seen by TechCrunch. Google did not confirm the Flipkart test specifically, and Flipkart had not responded to TechCrunch’s request for comment.
What TechCrunch saw
Users in the test see a “Buy” button on select Flipkart product listings in Gemini and in Google’s AI Mode, according to the report. Tapping it opens a Flipkart-branded checkout flow without leaving the AI interface. In the experience TechCrunch saw, Amazon listings appeared alongside Flipkart products but carried no option to buy them directly.
The people familiar with the matter told TechCrunch that the early test is limited to some users and a small selection of products, including smartphones, electronics and mobile accessories. Other users still see ordinary Flipkart listings without a direct-purchase option. One of those people said Google plans a broader rollout later in October, ahead of India’s festive shopping season.
What Google has said
Asked about the Flipkart test, a Google spokesperson told TechCrunch the company is “always testing new features and experiences to help people discover and connect with businesses more easily.” The spokesperson added that Google regularly runs experiments and had no further details to share.
Google’s own published material places Flipkart inside its checkout plans without describing this test. A Think with Google article on Google Marketing Live India, published on September 18, introduces the Universal Commerce Protocol, or UCP, as the standard that lets Gemini users’ agents complete checkout, and states: “Merchants like Flipkart are already partnering with Google to offer this agentic experience to Indian shoppers, and help brands grow sales.”
Google first described UCP in January, when chief executive Sundar Pichai presented it at the National Retail Federation’s annual event.
“There’s a lot that UCP will enable, and we are starting with native checkout. Soon you’ll see a buy button directly on Google surfaces including AI Mode in Search and Gemini.”
Sundar Pichai, CEO, Google, remarks at NRF 2026
A Flipkart-branded checkout
The flow TechCrunch observed differs from the Google-hosted checkout Google demonstrated earlier: it brings up Flipkart’s own branded checkout, and TechCrunch wrote that it is not clear what technology powers the test. Google has since added UCP options that let shoppers move items to a retailer’s site to complete a purchase, the report noted.
The test moves Gemini shopping a step past comparison. In an April post on its India blog, Google described shopping in the Gemini app as offering shoppable product listings, comparison tables, prices from across the web and places to buy. A “Buy” button on Flipkart listings would let a shopper start the retailer’s checkout from that same answer. The shopper still chooses the product and taps the button; nothing in the reported flow has Gemini completing purchases on its own.
Open questions before October
Google has not said which users will receive the feature, how many products it covers, or whether a wider rollout would add other retailers. For now, the reported button appears only on a small selection of Flipkart listings, while Amazon products in the same results remain listings without a direct way to buy.