The Pulse
Coframe raises $35 million for self-optimizing web experiences
Coframe announced $35 million in total funding, including a $25 million Series A co-led by Khosla Ventures and Hanabi Capital. Its platform changes websites and ads for individual visitors, and Coframe says it has generated more than $300 m
AI.info Team · Written with AI · fact-checked ·
Funding and product
Coframe said on Nov. 9 that it had raised $35 million in total funding, including a $25 million Series A co-led by Khosla Ventures and Hanabi Capital. The round also includes participation from leaders at OpenAI, Anthropic and Google DeepMind.
Coframe’s platform connects to a company’s website or advertising campaigns, where it creates, tests and deploys variations, personalizing what each visitor sees. The system is intended to improve performance in real time, Coframe says; apps, email and other digital experiences are on its roadmap.
Behind the platform is a specialized transformer model trained on user interactions and a team of AI agents. The agents’ roles are strategist, designer, software engineer, QA specialist and data scientist, according to Coframe. Together, they can produce and optimize hundreds of website and ad variations in minutes, according to Coframe.
Customer results
The platform has generated more than $300 million in incremental revenue for customers, Coframe says. Conversion-rate increases of 158% for Dropbox, 410% for Replit and 60% for Cash App were reported by Coframe.
For one Fortune 500 customer, Coframe launched dozens of variations and, it says, delivered a 70% conversion lift within 30 days of contract signature. Across its customer base, which includes Dropbox, BCG, Block, Backcountry and Sur La Table, conversion rates have improved by more than 20% on average, Coframe says.
At Dropbox, an experiment that previously took four weeks of engineering, design and QA work was built and deployed in 30 minutes with Coframe, according to the company. Coframe says its platform has achieved a 39% experiment win rate across thousands of variants, more than three times the industry average. It also says the platform has increased customers’ testing velocity ten times or more.
Work with AI agents
Coframe is working with OpenAI on its ChatGPT ads offering, with the aim, the company says, of letting customers optimize an ad and its landing page as one learning experience. The work builds on an earlier partnership with OpenAI to train a specialized model for generating on-brand code and creative assets, according to Coframe.
Coframe is also incorporating practices for AI agents into the websites it builds, as it prepares for more web traffic from agents that research, compare and buy on people’s behalf. Founder and CEO Josh Payne describes the company’s aim as an internet where digital experiences adapt to visitors and learn from results.
Company background
Josh Payne founded Coframe in 2023 after studying mathematics and computer science at Stanford, where he completed undergraduate study and left its MS and MBA programs. Payne previously co-founded Autograph with Tom Brady, which reached a valuation of more than $2 billion, according to Coframe, and created GPT-Migrate, an early autonomous coding agent that became GitHub’s top-ranked project globally, the company says.
Coframe has also acquired companies founded by Bo Mohazzabi and Steven Ebin, two early Optimizely executives; Mohazzabi is now its vice-president of go-to-market and Ebin its general manager of revenue optimization.