Frase vs Search Atlas

In short

• Both: Marketing copy, SEO analysis, Reports, Connects your tools
• Only Frase states: Social posts, Schedules posts, Brand voice
• Only Search Atlas states: Keyword research, Ad creatives

Frase

AI SEO platform that researches topics, drafts content, scores it for Google and AI search, publishes it, and monitors performance.

Plans

Starter

• $39 /mo billed yearly
• $49/mo month to month

• 1 seat, 1 site
• 10 articles and 50 audit pages each month
• Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
• SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
• Content Guard watches 10 pages for Google decay
• The agent publishes on its own when you let it, on any content type

Professional

• $103 /mo billed yearly
• $129/mo month to month

• 3 seats and 5 sites, with extra seats at $29/mo
• 40 articles and 250 audit pages each month
• A content calendar, internal linking suggestions, and one piece turned into posts for every channel
• AI crawler monitoring, plus Perplexity added to AI Visibility
• Content Guard watches 75 pages for Google decay
• Optional pay-as-you-go when a month runs long, off by default

Scale

• $239 /mo billed yearly
• $299/mo month to month

• 5 seats and up to 10 domains, with extra seats at $29/mo
• 100 articles and 1,000 audit pages each month
• Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
• Client-ready reports you can export for every client
• Turn the agent loose across every site you run, not just one
• Need more room? Add seats, audit pages, or AI prompts as you go.

Enterprise

Price on request

• Custom seats and domains
• White-label reports and a branded client portal
• SSO and SAML, a dedicated account manager, and an SLA
• Custom limits, custom API access, and two years of history
• Bring your own agent

Prices checked 2026-09-25 on the maker’s page.

Capabilities

• Marketing copy — “Frase researches, writes, optimizes, publishes, and monitors content so it ranks on Google and gets cited by AI.” source
• SEO analysis — “Frase checks every page, scores it for search, and writes the fixes worth making first.” source
• Social posts — “A content calendar, internal linking suggestions, and one piece turned into posts for every channel” source
• Schedules posts — “Scheduled, formatted, schema attached.” source
• Reports — “Client-ready reports you can export for every client” source
• Brand voice — “Frase drafts against the pages already ranking and your brand profile — learned from your own site, or set by you in the Brand Hub — so the draft arrives sounding like you.” source
• Connects your tools — “Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the page on FraseCMS.” source

Security

• SOC 2 Type II — “SOC 2 Type II attested” source
• SOC 2 — “Frase is SOC 2 Type II attested and GDPR compliant.” source
• GDPR — “Frase complies with the EU General Data Protection Regulation.” source

Latest updates

• 2025-10-15 A simpler, smarter way to start creating in Frase

  Redesigned the workflow to give you a more intuitive way to start creating content in Frase.

• 2025-10-15 Consistent content starts here: Introducing Style Guide

  Style Guide lets you define your team’s writing standards, and Frase will enforce them in AI-generated content and manual edits.

• 2025-08-10 Search is changing: Introducing GEO scoring in Frase

  See how well-optimized your content is to perform in AI Search, with step-by-step guidance to make it visible across LLMs and AI snippets.

Search Atlas

Search Atlas automates SEO, AI search visibility, paid ads, content, local SEO, reporting, and website fixes from one platform.

Plans

Starter

• $79 /mo
• $950.00 billed annually

• 50,000 Universal Credits
• 1 seat
• 1 project
• Atlas Agent + OTTO SEO
• Content Genius + AI Content Suite
• Connect and publish to any CMS

Growth

• $159 /mo
• $1,910.00 billed annually

• 120,000 Universal Credits
• 3 seats
• 2 projects
• AI Visibility across ChatGPT, Gemini, and Google AI Mode
• Meta + Google Ad Studio
• Higher execution limits

Pro

• $319 /mo
• $3,828.00 billed annually

• 400,000 Universal Credits
• 5 seats
• 4 projects
• Adds Copilot + Perplexity (5 AI platforms total)
• White-label dashboards and reporting
• Higher authority and execution limits

Agency / Enterprise

• From $999
• $11,988.00 billed annually

• 1,000,000+ Universal Credits
• 10 seats
• 10+ projects
• Client portals + branded dashboards
• Unlimited keyword tracking
• Portfolio-level capacity

Prices checked 2026-09-25 on the maker’s page.

Capabilities

• Marketing copy — “Build Google Ads campaign structure, keyword clusters, ad copy, budgets, negative keywords and retargeting from one workflow.” source
• SEO analysis — “Connect your site and ad accounts. Search Atlas analyzes them, decides what to do, and ships the work: fixes, content, campaigns.” source
• Keyword research — “Search Atlas can replace separate tools for keyword and competitor research, site audits, rank tracking, content optimization, local SEO, backlink analysis, AI visibility, reporting, and parts of paid search management.” source
• Ad creatives — “Build Google Ads campaign structure, keyword clusters, ad copy, budgets, negative keywords and retargeting from one workflow.” source
• Reports — “Performance and outcomes across every client and campaign, visible as they happen.” source
• Connects your tools — “Connect and publish to any CMS” source

Latest updates

• 2024-12-31 More Than 14 New Features Released in a Single Year

  Introduced local citations, OTTO GBP optimization, digital outreach tools, instant indexing, and Deep Freeze.