Frase

Features

• Researches search results and builds content briefs
• Drafts pages in a saved brand voice
• Scores content for SEO and GEO
• Tracks citations in ChatGPT, Perplexity, Claude, Gemini, and Google AI
• Publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS
• Audits sites and ranks high-impact content fixes
• Captures visitor questions with the Frase Answers widget
• Provides API, MCP Server, and CLI access

Use cases

• Research topics and create SEO content briefs
• Draft and optimize articles for Google and AI search
• Audit existing pages and prioritize content improvements
• Monitor AI citations and search visibility
• Publish content directly to a connected CMS
• Detect declining pages and prepare approved revisions

Pros

Cons

Latest updates

• 2025-10-15 A simpler, smarter way to start creating in Frase

  Redesigned the workflow to give you a more intuitive way to start creating content in Frase.

• 2025-10-15 Consistent content starts here: Introducing Style Guide

  Style Guide lets you define your team’s writing standards, and Frase will enforce them in AI-generated content and manual edits.

• 2025-08-10 Search is changing: Introducing GEO scoring in Frase

  See how well-optimized your content is to perform in AI Search, with step-by-step guidance to make it visible across LLMs and AI snippets.

• 2025-07-09 Introducing Terms: Keep AI on brand, word for word

  Terms helps your team and your AI stay aligned on the exact words that do, or don’t, belong in your content.

• 2025-06-25 Frase just got smarter: Introducing our most powerful content optimization upgrade yet

  Launched a system upgrade to better optimize your content, with topic analysis, structure, and search visibility.

Capabilities

• Marketing copy — “Frase researches, writes, optimizes, publishes, and monitors content so it ranks on Google and gets cited by AI.” source
• SEO analysis — “Frase checks every page, scores it for search, and writes the fixes worth making first.” source
• Social posts — “A content calendar, internal linking suggestions, and one piece turned into posts for every channel” source
• Schedules posts — “Scheduled, formatted, schema attached.” source
• Reports — “Client-ready reports you can export for every client” source
• Brand voice — “Frase drafts against the pages already ranking and your brand profile — learned from your own site, or set by you in the Brand Hub — so the draft arrives sounding like you.” source
• Connects your tools — “Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the page on FraseCMS.” source

Get it

• Documentation

Security

• SOC 2 Type II — “SOC 2 Type II attested” source
• SOC 2 — “Frase is SOC 2 Type II attested and GDPR compliant.” source
• GDPR — “Frase complies with the EU General Data Protection Regulation.” source

Pricing

Starting price

$39/mo

Prices checked

2026-09-25

Starter

• $39 /mo billed yearly
• $49/mo month to month

• 1 seat, 1 site
• 10 articles and 50 audit pages each month
• Publish to WordPress, Webflow, Sanity, or Wix, or host on FraseCMS
• SEO and GEO scores, plus AI Visibility on ChatGPT and Google AI
• Content Guard watches 10 pages for Google decay
• The agent publishes on its own when you let it, on any content type

Professional

• $103 /mo billed yearly
• $129/mo month to month

• 3 seats and 5 sites, with extra seats at $29/mo
• 40 articles and 250 audit pages each month
• A content calendar, internal linking suggestions, and one piece turned into posts for every channel
• AI crawler monitoring, plus Perplexity added to AI Visibility
• Content Guard watches 75 pages for Google decay
• Optional pay-as-you-go when a month runs long, off by default

Scale

• $239 /mo billed yearly
• $299/mo month to month

• 5 seats and up to 10 domains, with extra seats at $29/mo
• 100 articles and 1,000 audit pages each month
• Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
• Client-ready reports you can export for every client
• Turn the agent loose across every site you run, not just one
• Need more room? Add seats, audit pages, or AI prompts as you go.

Enterprise

Price on request

• Custom seats and domains
• White-label reports and a branded client portal
• SSO and SAML, a dedicated account manager, and an SLA
• Custom limits, custom API access, and two years of history
• Bring your own agent