Tools
Apollo.io vs Clay
Apollo.io or Clay? Their plans monthly and yearly, the capabilities their makers state, security and latest updates, side by side — read from the makers' own pages.
In inglese
In short
- Both: Writes and edits, Automations, AI agents, Connects your apps, API
- Only Apollo.io states: Admin controls
Apollo.io
Apollo.io combines B2B contact data, prospecting, outreach, enrichment, workflows, and AI tools for go-to-market teams.
Plans
Free Plan
Free
Basic Plan
- 49 USD (P1M)
Professional Plan
- 99 USD (P1M)
Enterprise Plan
Price on request
Prices checked 2026-09-26 on the maker’s page.
Capabilities
- Writes and edits — “Agents will research, build lists, write outreach, follow up, and book meetings — prompting you at all the key moments.” source
- Automations — “Automatic prospecting from goal to booked meeting” source
- AI agents — “Run agents that work in the background” source
- Connects your apps — “200+ integrations to connect the tools you already use” source
- API — “API Docs ↗” source
- Admin controls — “Governance, admin controls, and permissions built for large, multi-team organizations.” source
Clay
Clay is a GTM platform for finding, enriching, researching, and acting on prospect and customer data.
Plans
Free
Free
- Includes 6,000 actions/year
- Includes 1,200 data credits/year
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
Launch
- $167/mo
- $185/mo
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
- Use Clay's email sequencer or a sequencing integration
Growth
- $446/mo
- $495/mo
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
Enterprise
Price on request
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist
Prices checked 2026-09-25 on the maker’s page.
Capabilities
- Writes and edits — “Write 1:1 messaging for every prospect programmatically.” source
- Automations — “Orchestrate workflows across tools in real time” source
- AI agents — “Create agents who mimic your best reps” source
- Connects your apps — “Trigger emails, ads, and more with integrations to your existing GTM tools.” source
- API — “Build in Clay directly via a coding agent with API and CLI” source
Latest updates
- Product Roundup Week of September 14, 2026
Save and reuse enrichment logic as Functions; change login email, sign-in method, and password; automatically purchase credits when balance runs low.
- Product Roundup Week of August 31, 2026
Run cross-entity searches over people, company, and job data from Claude or ChatGPT; sync prospects and list membership with Salesforce Account Engagement.
- Product Roundup Week of August 24, 2026
NAICS filtering; prorated refunds; clearer enrichment descriptions; webhook auto-delete warnings; faster signal results; clickable MCP widget links.