tools
Clay
Clay is a GTM platform for finding, enriching, researching, and acting on prospect and customer data.
In inglese
Clay combines data enrichment, AI research agents, signals, audiences, and workflow automation in a spreadsheet-like workspace. Revenue teams use it to find contacts, enrich CRM records, research accounts, score leads, personalize outreach, and sync data with business systems.
Clay connects to 200+ data providers and supports CRM, warehouse, HTTP API, email, advertising, and webhook workflows. Data marketplace purchases use Data Credits, while platform operations use Actions; advanced features and higher usage require paid plans.
Features
- Enrich contacts and companies through 200+ data providers
- Run multi-provider waterfalls to fill missing data
- Use Claygent for AI-powered web research and custom data points
- Build audiences from CRM, warehouse, enrichment, and intent data
- Track job changes, company news, social, and web intent signals
- Automate CRM, warehouse, webhook, email, and ad-platform workflows
- Build headless workflows with Clay's API, CLI, and Plugin
Use cases
- Find and qualify prospects for outbound sales
- Enrich and clean CRM records automatically
- Research target accounts and summarize company information
- Score and route inbound leads using signals
- Personalize sales emails and launch outreach campaigns
- Sync enriched audiences to advertising platforms
Pros
Cons
Latest updates
- Product Roundup Week of September 14, 2026
Save and reuse enrichment logic as Functions; change login email, sign-in method, and password; automatically purchase credits when balance runs low.
- Product Roundup Week of August 31, 2026
Run cross-entity searches over people, company, and job data from Claude or ChatGPT; sync prospects and list membership with Salesforce Account Engagement.
- Product Roundup Week of August 24, 2026
NAICS filtering; prorated refunds; clearer enrichment descriptions; webhook auto-delete warnings; faster signal results; clickable MCP widget links.
- Product Roundup Week of Aug 17, 2026
Set and manage credit allocations; test a function before you run it using imported rows or AI-generated tests.
- Product Roundup Week of Aug 10, 2026
Claygent Builder skills; SOQL imports in Audiences; AI-generated SQL for Snowflake; Credit Spike Alerts.
Capabilities
- Writes and edits — “Write 1:1 messaging for every prospect programmatically.” source
- Automations — “Orchestrate workflows across tools in real time” source
- AI agents — “Create agents who mimic your best reps” source
- Connects your apps — “Trigger emails, ads, and more with integrations to your existing GTM tools.” source
- API — “Build in Clay directly via a coding agent with API and CLI” source
Pricing
- Starting price
- $167/mo
- Prices checked
- 2026-09-25
Free
Free
- Includes 6,000 actions/year
- Includes 1,200 data credits/year
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent
Launch
- $167/mo
- $185/mo
- Enrich phone numbers
- Run unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
- Use Clay's email sequencer or a sequencing integration
Growth
- $446/mo
- $495/mo
- Auto-sync & enrich CRM
- Auto-sync with data warehouse
- Unlimited search, 250k Audience import
- Integrate with any HTTP API
- Automate any signal via webhook
- Track web intent signals
Enterprise
Price on request
- Run unlimited search and unlimited imports with Audiences
- Sign in with SSO
- Role-based access control (RBAC)
- Get dedicated growth strategist