companies

Thematic

AI feedback analytics platform that turns NPS comments, reviews, support tickets, and call transcripts into traceable themes for CX teams.

Thematic began in 2015 when Auckland-based NLP consultant Alyona Medelyan kept getting asked by clients to solve the same problem: figuring out what was actually driving their NPS score from hundreds of open-text comments. She and her husband, software developer Nathan Holmberg, built a tool to automate that theme-coding work and launched Thematic as a company, largely self-funded aside from a small early seed round. The platform ingests survey comments, call transcripts, support tickets, chat logs, CRM notes, and online reviews, then extracts recurring themes with sentiment attached and links every theme back to the original comment. It has become known in G2's Feedback Analytics and Text Analysis categories as one of the easiest tools to use in the category, with customers including DoorDash, BNY, and Woolworths. Thematic is dual-headquartered in San Francisco and Auckland, remains largely bootstrapped, and employs roughly 30 people under co-founder and CEO Alyona Medelyan.

Founded

2016

Headquarters

San Francisco, United States

Sector

data