companies
Nayya
AI platform that guides employees through benefits enrollment and helps them use health and financial benefits throughout the year.
Nayya was founded in 2019 in New York and builds AI software that helps employees pick, understand, and use their workplace benefits. Its recommendation engine ingests an employee's claims history, family situation, and financial data to suggest health, voluntary, and retirement benefit elections during open enrollment, aiming to cut down on the guesswork and HR tickets that come with plan selection. The company has expanded beyond enrollment into year-round benefits usage, prompting employees about HSA balances, upcoming deductibles, and claims opportunities they might otherwise miss. Nayya sells through employers, brokers, and carrier partners rather than directly to consumers, and it has struck integration and distribution deals with ADP, MetLife, Guardian, and Workday Ventures, which took a strategic stake in the company. Nayya has raised more than $100 million across several rounds, including a Series C, from investors such as ICONIQ Growth, Felicis Ventures, and ADP Ventures. Co-founder Sina Chehrazi stepped down as CEO in January 2026 and moved into the executive chair role, with Sarah Liebel, a former Groupon and BetterUp executive, taking over as CEO.
- Founded
- 2019
- Headquarters
- New York, United States
- Sector
- applications
Tools
- Nayya Use
Nayya Use helps employees understand and use their employer-sponsored health and financial benefits throughout the year.
- Nayya Choose
Nayya Choose gives employees personalized benefits recommendations based on their health, family, financial, and coverage needs.