companies

Ada

AI customer service agents that resolve support conversations across chat, voice, and social for large brands.

Ada was founded in Toronto in 2016 by Mike Murchison and David Hariri, initially as a simple bot-building tool before pivoting hard into enterprise customer service automation. The company raised a $130 million Series C in 2021 led by Spark Capital with Tiger Global participating, crossing a $1.2 billion valuation and bringing total funding to roughly $200 million from backers including Accel and Bessemer Venture Partners. Today Ada sells an AI agent platform aimed at large support organizations at brands like AllTrails, Fullscript and Loop Earplugs, handling chat, email, and voice interactions without a human agent in most cases. The platform has expanded from text-only automation into a full voice channel with real-time noise suppression and multilingual support, competing directly with Intercom Fin, Zendesk's AI agents, and Decagon.

Founded

2016

Headquarters

Toronto, Canada

Sector

applications