tools
Ada AI Agent
Ada AI Agent automates customer service across voice, chat, email, messaging, SMS, social, and custom channels.
Ada is an enterprise customer-service platform for building, deploying, monitoring, and improving AI agents. It combines shared customer context, knowledge, Playbooks, Coaching, Simulations, APIs, SDKs, and an MCP Server.
It is intended for customer-experience, support, operations, and engineering teams in high-volume organizations. Ada supports conversation-based and resolution-based pricing, but its public pricing page redirects to a demo request and does not display tiers or prices.
Features
- Deploy AI agents across voice, email, chat, messaging, WhatsApp, SMS, Instagram, in-app, and custom channels
- Use Playbooks to guide multi-step workflows with real-time data
- Apply Coaching feedback from past conversations to future interactions
- Test agent changes with Simulations before publishing them
- Connect external systems through REST APIs, SDKs, and an MCP Server
- Manage knowledge sources, articles, glossary terms, tools, and Playbooks through APIs
- Use change sets to stage, test, promote, and revert behavior changes
- Support image attachments in email, including PNG, JPEG, GIF, HEIC, and HEIF
Use cases
- Automate customer inquiries across digital and voice channels
- Guide refunds, order lookups, and other multi-step support workflows
- Connect customer-service agents to internal systems and custom endpoints
- Test proposed agent behavior against sample conversations before launch
- Monitor performance and improve responses using conversation feedback
- Manage agent configuration through engineering tools and version-controlled workflows
Pros
Cons
Latest updates
- Dashboard sign-ins now appear in the Audit log
The Audit log now records when a team member signs in to the dashboard, fails to sign in, or signs out.
- Ada CLI 1.2.0 (1.2.0)
Set when a website import syncs with --sync-at, --sync-days, and --timezone; knowledge sources shows a Sync column.
- Draft a test case from a conversation in the MCP Server or adacli
Turn one Conversation into a simulation test case from the MCP Server or from adacli.
- Iframe-only Messaging embed
Embed Messaging without loading an Ada script on the host page, using the Messaging SDK through a message channel.
- Lovelace 1.20.0: Waveform icon and Input.Button variant (1.20.0)
Adds a Waveform icon and a variant prop on Input.Button, with the values "primary" and "tertiary".
Capabilities
- Automations — “Automate your complex SOPs with agentic AI” source
- AI agents — “The operating system that lets your AI agent complete any customer task, acting in your systems, under your controls.” source
- Connects your apps — “Connect Ada with business-critical systems like Zendesk, Salesforce, and Twilio to automate actions, personalize responses, and unlock faster resolution across every channel.” source
- API — “Integrate Ada into your existing enterprise systems with open APIs and SDKs, and manage your AI agent from the AI workspace your team already uses.” source
- Admin controls — “MCP runs and every enable or disable land in the audit log.” source
Get it
Security
- SOC 2 Type II — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- SOC 2 — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- GDPR — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- HIPAA — “Ada holds SOC 2 Type II and HIPAA certifications and operates in compliance with GDPR.” source
- Data kept in the EU — “For global deployments, data residency, retention schedules, and deletion rights are specified in your enterprise agreement” source
- Not trained on your data — “Customer data is never used to train models” source
Pricing
- Prices checked
- 2026-11-06