tools
Ada AI Agent
Ada AI Agent automates customer service across voice, chat, email, messaging, SMS, social, and custom channels.
Ada is an enterprise customer-service platform for building, deploying, monitoring, and improving AI agents. It combines shared customer context, knowledge, Playbooks, Coaching, Simulations, APIs, SDKs, and an MCP Server.
It is intended for customer-experience, support, operations, and engineering teams in high-volume organizations. Ada supports conversation-based and resolution-based pricing, but its public pricing page redirects to a demo request and does not display tiers or prices.
Features
- Deploy AI agents across voice, email, chat, messaging, WhatsApp, SMS, Instagram, in-app, and custom channels
- Use Playbooks to guide multi-step workflows with real-time data
- Apply Coaching feedback from past conversations to future interactions
- Test agent changes with Simulations before publishing them
- Connect external systems through REST APIs, SDKs, and an MCP Server
- Manage knowledge sources, articles, glossary terms, tools, and Playbooks through APIs
- Use change sets to stage, test, promote, and revert behavior changes
- Support image attachments in email, including PNG, JPEG, GIF, HEIC, and HEIF
Use cases
- Automate customer inquiries across digital and voice channels
- Guide refunds, order lookups, and other multi-step support workflows
- Connect customer-service agents to internal systems and custom endpoints
- Test proposed agent behavior against sample conversations before launch
- Monitor performance and improve responses using conversation feedback
- Manage agent configuration through engineering tools and version-controlled workflows