tools
True Fit Fit Intelligence Platform
AI fit and sizing platform for apparel and footwear retailers, with recommendations across ecommerce pages and shopping agents.
True Fit uses shopper profiles, product data, and purchase-and-return outcomes to recommend sizes and explain fit, feel, stretch, structure, and related questions. Retailers can deploy it on product pages, listings, search, homepages, Shopify, APIs, or AI agents through MCP.
It is used by apparel and footwear brands, marketplaces, Shopify merchants, ecommerce teams, and developers. The platform does not publish a dedicated public pricing table; Shopify billing is based on order volume, and broader packages require contacting True Fit.
Features
- Recommends sizes using shopper, product, brand, and purchase-return data
- Answers questions about fit, stretch, structure, waist, inseam, and hem
- Integrates through a JavaScript widget, Shopify app, API, or MCP
- Supports product detail pages, listings, search, and homepages
- Provides size-filtered product listings based on shopper fit
- Offers reporting for size sampling, demographics, fit consistency, and brand affinity
- Supports conversational shopping agents with fit intelligence
Use cases
- Recommend sizes on apparel and footwear product pages
- Reduce size bracketing and fit-related returns
- Filter search and listing results by recommended size availability
- Answer sizing questions in retailer shopping agents
- Analyze shopper fit patterns across brands and categories
- Give customer-support teams fit guidance for sizing questions