tools
Surfer SEO
Surfer helps teams research, write, audit, and optimize content for Google and AI search visibility.
Surfer is an SEO and AI-search visibility platform for content teams, agencies, marketers, and SEO professionals. It provides content scoring, competitor analysis, AI visibility tracking, writing assistance, audits, outlines, and optimization workflows.
Plans include document and AI-prompt limits, with higher tiers adding more workspaces, reporting, SERP analysis, internal linking, and API access. The site also offers a browser extension and a 7-day trial; it does not provide a permanent free plan.
Features
- Create and optimize content with real-time SEO and AI Search guidelines
- Track brand visibility, citations, sources, and AI responses
- Generate content outlines using brand, SEO, and AI Search context
- Audit existing content and receive prioritized optimization tasks
- Analyze competitor content and identify topical and coverage gaps
- Use AI writing assistance, AI detection, and Humanizer tools
- Connect workflows through integrations and Surfer API access
- Use Surfer MCP Beta with compatible AI agents
Use cases
- Write and optimize articles for Google rankings and AI citations
- Monitor how ChatGPT, Gemini, and other AI systems describe a brand
- Find competitor content gaps and build an editorial plan
- Refresh underperforming pages using prioritized recommendations
- Manage SEO workflows for multiple brands or client domains
- Connect content optimization tasks to internal automation systems
Pros
Cons
Latest updates
- Surfer Wordpress Plugin: Now With the Full Power of Content Editor
The WordPress plugin is connected to Content Editor, so you can see its version and the same UI as in the app.
- Surfer in French and Polish: The Whole App in Your Team's Language
Surfer's app is available in French and Polish. Switch the interface language for your team.
- New Topical Map: Built Around User Intent, Your Brand, and Your Business
The Topical Map reads user intent, brand knowledge, and business context, and gives insights about every hub.
- Agent Analytics: See Which Pages AI Crawlers Actually Visit
Agent Analytics reads server logs to show which pages AI crawlers hit, and how often, with crawl, impression, and traffic data.
- Recommendations: Know Your Next Move for AI Visibility, On and Off Your Site
Recommendations read AI Search Analytics data, with a ranked list covering content to write and optimize, plus off-page moves.
Capabilities
- Marketing copy — “Write articles that rank — fast — using real-time SEO data.” source
- SEO analysis — “SEO audit” source
- Keyword research — “Keyword Research” source
- Reports — “Content Audit helps you monitor your content's performance” source
- Brand voice — “We embed your brand’s unique positioning, differentiators, and tone of voice directly into every workflow, so every output is unmistakably yours — with minimal effort on your side.” source
- Connects your tools — “Surfer's integration with Google Docs allows for a seamless content workflow.” source
- API — “The API is only available to active users with the API add-on or users on an Enterprise plan.” source
Get it
Pricing
- Starting price
- $49/mo
- Prices checked
- 2026-10-27
AI Search Analytics
- 82 USD per month billed yearly
- 95 USD per month billed yearly
- Track AI Visibility
- Track 50 AI Prompts, refreshed daily
- Mention Gap and Brand Sentiments
- 5 Brand Spaces
- Brand Knowledge
- MCP
Standard
- 99 USD per month billed yearly
- 119 USD per month billed yearly
- Track 25 AI Prompts, refreshed weekly
- Create or Optimize 360 Documents
- Integrations
- Brand Knowledge
- 1-click Content Optimization
- Team Collaboration
Pro
- 182 USD per month billed yearly
- 219 USD per month billed yearly
- Track 50 AI Prompts, refreshed daily
- Create or Optimize 360 Documents
- 5 Brand Spaces
- 1-click Internal Linking
- Content Ideas & Coverage Gap
- Templates & Custom Voices
Peace of Mind
- 299 USD per month billed yearly
- 359 USD per month billed yearly
- Track 100 AI Prompts, refreshed daily
- Create or Optimize Unlimited* Documents
- Unlimited* Brand Spaces
- Advanced SERP Analysis
- Personalized Onboarding
- API Access
Discovery
- 49 USD per month billed yearly
- 59 USD per month billed yearly
- Create or Optimize 120 Documents
- Track 10 Pages
- AI SEO Optimization Guidelines
- Surfy (AI SEO Assistant) & Humanizer
- Upgrade anytime as your needs grow
Enterprise
Price on request
- SSO & Enterprise-grade Security
- Comprehensive Advisory Program
- Legal Onboarding Assistance
- Custom Limits
- Tailored Team Onboarding
- Priority Support