tools
Surfer SEO
Surfer helps teams research, write, audit, and optimize content for Google and AI search visibility.
Surfer is an SEO and AI-search visibility platform for content teams, agencies, marketers, and SEO professionals. It provides content scoring, competitor analysis, AI visibility tracking, writing assistance, audits, outlines, and optimization workflows.
Plans include document and AI-prompt limits, with higher tiers adding more workspaces, reporting, SERP analysis, internal linking, and API access. The site also offers a browser extension and a 7-day trial; it does not provide a permanent free plan.
Features
- Create and optimize content with real-time SEO and AI Search guidelines
- Track brand visibility, citations, sources, and AI responses
- Generate content outlines using brand, SEO, and AI Search context
- Audit existing content and receive prioritized optimization tasks
- Analyze competitor content and identify topical and coverage gaps
- Use AI writing assistance, AI detection, and Humanizer tools
- Connect workflows through integrations and Surfer API access
- Use Surfer MCP Beta with compatible AI agents
Use cases
- Write and optimize articles for Google rankings and AI citations
- Monitor how ChatGPT, Gemini, and other AI systems describe a brand
- Find competitor content gaps and build an editorial plan
- Refresh underperforming pages using prioritized recommendations
- Manage SEO workflows for multiple brands or client domains
- Connect content optimization tasks to internal automation systems
Pros
Cons
Pricing
- Starting price
- 49 USD per month
- Pricing checked
- 2026-09-19
Standard
99 USD per month
- Create or Optimize 360 Documents
- Track 25 AI Prompts, refreshed weekly
- Brand Knowledge
- 1-click Content Optimization
- Team Collaboration
- Plagiarism Checker
- Rank Drop Detection
Pro
182 USD per month
- Create or Optimize 360 Documents
- Track 50 AI Prompts, refreshed daily
- 5 Brand Workspaces
- 1-click Internal Linking
- Content Ideas & Coverage Gap
- Templates & Custom Voices
- Cannibalization Report
Peace of Mind
299 USD per month
- Create or Optimize Unlimited* Documents
- Track 100 AI Prompts, refreshed daily
- Unlimited Brand Workspaces
- Advanced SERP Analysis
- Dedicated Success Manager
- API Access
Discovery
49 USD per month
- Create or Optimize 120 Documents
- Track 10 Pages
- AI SEO Optimization Guidelines
- Surfy (AI SEO Assistant) & Humanizer
Enterprise
999 USD per month
- Tailored packages
- SSO & Enterprise-grade Security
- Comprehensive Advisory Program
- Custom Limits
- White-label
- Priority Support