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Salesforce Einstein - AI for CRM and Agentforce | AI.info
Salesforce Einstein provides AI across Sales, Service, and Marketing Clouds with Einstein Copilot, predictive scoring, generative AI, and Agentforce autonomous agents.
Salesforce Einstein is a family of AI features embedded across Salesforce. It supports lead and opportunity scoring, forecasting, recommendations, data enrichment, natural-language generation, conversation analysis, and AI-assisted workflows.
Sales and service teams use Einstein inside Salesforce applications, while admins and developers can configure prompts, predictions, and AI-powered actions. Availability depends on the Salesforce edition and product; some capabilities require paid add-ons or usage-based credits.
Features
- Score leads and opportunities using Salesforce data
- Generate personalized sales emails and summaries
- Create custom predictions on Salesforce objects
- Deliver next-best-action recommendations
- Provide computer vision and natural-language processing
- Analyze sales conversations and generate insights
- Build prompts, formulas, and AI-generated fields
- Support AI features across sales, service, marketing, and platform products
Use cases
- Prioritize leads and opportunities for sales follow-up
- Generate contextual emails from CRM records
- Forecast sales outcomes and identify pipeline risks
- Recommend the next action for a customer or agent
- Summarize sales or service conversations
- Automate customer-service responses and case workflows
Pros
Cons
Pricing
- Starting price
- $50 org/month for 10,000 requests
- Pricing checked
- 2026-09-19
Einstein Predictions
$75/user/month*
- Create custom predictions on any Salesforce object
- Available with Enterprise and Unlimited editions
Einstein Next Best Action Additional Requests
$50 org/month for 10,000 requests
- Deliver optimal recommendations at the point of maximum impact
- Available with Pro Suite, Professional, Enterprise, and Unlimited editions
Einstein Vision and Language
$4,000 for 1 million predictions/org/month
- Embed computer vision and natural language processing in apps
- Available with Pro Suite, Professional, Enterprise, and Unlimited editions