tools
Nosto Personalization & Recommendations
Nosto personalizes ecommerce search, merchandising, content, emails, and product recommendations using shopper and catalog data.
Nosto is a commerce experience platform for retailers and ecommerce teams. Its Product Experience Cloud provides personalized search, category merchandising, product recommendations, post-purchase upsells, dynamic bundles, and personalized emails.
It uses behavioral, transactional, catalog, visual, predictive, and semantic data to tailor shopping experiences. Pricing is modular rather than tiered: Nosto charges a base platform fee plus fees based on GMV, traffic, selected modules, support, and scalability. It does not offer a standard self-service free trial.
Features
- Personalized product recommendations based on behavioral and transactional data
- Personalized ecommerce search and product sorting
- Category merchandising for segments and individual shoppers
- Dynamic bundles using manual curation or automated product relationships
- Personalized post-purchase offers for Shopify
- Personalized marketing emails with product recommendations
- A/B testing and content personalization
- APIs for retrieving recommendation campaigns and product data
Use cases
- Recommend complementary products on product and cart pages
- Personalize search results using shopper intent and affinities
- Merchandise category pages for shopper segments
- Create shop-the-look bundles from related products
- Send emails with recommendations based on shopper behavior
- Test personalized campaigns and content placements