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Nosto Personalization & Recommendations

Nosto personalizes ecommerce search, merchandising, content, emails, and product recommendations using shopper and catalog data.

Nosto is a commerce experience platform for retailers and ecommerce teams. Its Product Experience Cloud provides personalized search, category merchandising, product recommendations, post-purchase upsells, dynamic bundles, and personalized emails.

It uses behavioral, transactional, catalog, visual, predictive, and semantic data to tailor shopping experiences. Pricing is modular rather than tiered: Nosto charges a base platform fee plus fees based on GMV, traffic, selected modules, support, and scalability. It does not offer a standard self-service free trial.

Features

Personalized product recommendations based on behavioral and transactional data
Personalized ecommerce search and product sorting
Category merchandising for segments and individual shoppers
Dynamic bundles using manual curation or automated product relationships
Personalized post-purchase offers for Shopify
Personalized marketing emails with product recommendations
A/B testing and content personalization
APIs for retrieving recommendation campaigns and product data

Use cases

Recommend complementary products on product and cart pages
Personalize search results using shopper intent and affinities
Merchandise category pages for shopper segments
Create shop-the-look bundles from related products
Send emails with recommendations based on shopper behavior
Test personalized campaigns and content placements

Pros

Cons

Latest updates

2026-10-29 Introducing Nosto AI Search: A shorter path from search to purchase
Introducing Nosto AI Search, a shorter path from search to purchase.
2026-07-20 Why enterprise brands are ditching legacy stacks for the new AI Customer Journey Integration by Nosto & Klaviyo
AI Customer Journey Integration by Nosto & Klaviyo
2026-07-08 Experiment beyond the storefront: new A/B testing levers driving ecommerce growth
A/B testing levers driving ecommerce growth
2026-04-28 Less managing, more selling: how AI is changing product bundling
AI is changing product bundling
2026-03-04 Introducing the Data Analyst Agent: smarter, faster insights for commerce teams
Introducing the Data Analyst Agent

Capabilities

Reports — “Business Analytics” source
Connects your tools — “Bring together all your commerce data in a single, real-time engine with open APIs and 100s of integrations.” source
API — “Bring together all your commerce data in a single, real-time engine with open APIs and 100s of integrations.” source

Get it

Documentation

Pricing

Prices checked: 2026-11-06
Read: by web search

Custom / Modular

Price on request

Modular: choose from Product Experience Cloud (Personalized Search, AI Search, Category Merchandising, Product Recommendations, Post-Purchas
AI-powered by default (no extra cost)
Pricing based on business volume (GMV turnover + traffic), modules selected, support level, and scalability
Enterprise-grade scalability package available (99.99% uptime SLA, dedicated infrastructure, global edge network)
Tiered support: Help Center + AI agent for all; priority/dedicated CS for Professional/Enterprise

Official website