tools
MarketMuse
MarketMuse helps SEO and content teams research topics, plan content, analyze competitors, and optimize pages.
MarketMuse analyzes a website’s content inventory and search topics to identify authority, content gaps, ranking difficulty, and opportunities. It provides topic research, competitor analysis, content plans, briefs, and page optimization guidance.
It is used by brands, publishers, agencies, SEOs, content strategists, editors, and writers. MarketMuse does not replace a CMS or directly manage published content; its generative AI assists with content creation but does not write content for customers. Paid plans require a demo, and extra topics, queries, or managed briefs may cost more.
Features
- Analyze content inventories with topic authority and personalized difficulty metrics
- Find competitor content gaps and missed topics
- Create content plans and Content Strategy Documents
- Generate article, comparison, FAQ, guide, how-to, listicle, local, news, and product-review briefs
- Optimize pages using content scores and related-topic recommendations
- Research keywords, questions, SERPs, and topic models
- Use generative AI in Optimize to outline, expand, shorten, or revise content
- Connect content inventory data and export saved writing, applications, and documents
Use cases
- Prioritize pages to update based on authority, difficulty, and traffic opportunities
- Plan topic clusters and content calendars for a website
- Create SEO briefs for writers and editors
- Compare competitor coverage and identify content gaps
- Audit existing content for comprehensiveness and topical coverage
- Guide agencies and marketing teams in scaling content operations