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HubSpot AI Breeze - AI for Marketing, Sales and Service

HubSpot Breeze AI includes Copilot assistance, Content Agent, Prospecting Agent, and predictive scoring — embedded across HubSpot marketing, sales, and service hubs.

HubSpot AI Breeze - AI for Marketing, Sales and Service

Breeze is HubSpot’s built-in AI platform. It includes a conversational assistant, autonomous agents, data enrichment, content tools, call analysis, sales reporting, and customer-service automation grounded in HubSpot CRM data.

Marketing, sales, service, and operations teams use it inside HubSpot on desktop and mobile. Basic AI is included in HubSpot plans, while some agents consume HubSpot Credits and advanced capabilities require higher-tier subscriptions.

Features

  • Answer questions using CRM data, customer records, conversations, and deal history
  • Generate, rewrite, expand, shorten, and change the tone of marketing content
  • Qualify leads, monitor buying signals, and draft personalized outreach
  • Resolve customer inquiries and qualify leads across channels
  • Research customers and answer questions using CRM data, documents, and the web
  • Capture and analyze sales calls to surface coaching opportunities
  • Automatically create CRM updates, follow-up drafts, and meeting next steps
  • Build custom agents trained on company data for specialized workflows

Use cases

  • Draft blog posts, emails, social posts, and other marketing content
  • Research prospects and send personalized sales outreach
  • Prepare representatives for customer meetings using CRM context
  • Resolve common support questions without manual intervention
  • Enrich contact and company records with missing information
  • Create dashboards and analyze pipeline health with natural-language prompts

Pros

    Cons

      Latest updates

      Capabilities

      • Writes and edits — “Build blog posts, social content, and landing pages in your brand voice.” source
      • Automations — “Prospecting agent watches accounts for signals that they're ready to buy and reaches out automatically, while smart deal progression keeps deals moving after every call, with next steps handled for them.” source
      • AI agents — “Build demand, win deals, and serve your customers with a team of AI agents for marketing, sales, and customer service.” source
      • Connects your apps — “Connects with your CRM and the third-party apps your team already uses” source
      • Admin controls — “HubSpot enforces least-privilege access controls, encryption, logging, and monitoring.” source

      Get it

      Pricing

      Starting price
      $1300/mo
      Prices checked
      2026-10-25

      Professional

      • $1,300/mo
      • $1,450/mo
      • Includes 6 Seats
      • Additional Core Seats start at $45/mo
      • 5,000 HubSpot Credits
      • Marketing Hub Professional
      • Sales Hub Professional
      • Service, Content, Data, and Revenue Hub Professional

      Enterprise

      • $4,700/mo
      • Includes 8 Seats
      • Additional Core Seats start at $75/mo
      • 10,000 HubSpot Credits
      • Marketing Hub Enterprise
      • Sales Hub Enterprise
      • Service, Content, Data, and Revenue Hub Enterprise
      Official website