tools
Hightouch AI Decisioning
AI Decisioning uses reinforcement learning to choose customer messages, channels, timing, and offers for lifecycle marketing.
Hightouch AI Decisioning lets marketing teams define audiences, goals, messages, variants, and guardrails. Its agents use warehouse data and customer interactions to select and optimize the next action for each person across connected marketing tools.
It supports lifecycle programs such as onboarding, win-back, cross-sell, referrals, and retention. It is designed for adaptive campaigns rather than fixed-sequence workflows; Hightouch pricing is usage-based and requires a demo for AI Decisioning plans.
Features
- Uses reinforcement learning to choose messages, channels, timing, and offers
- Connects to warehouse audience and event data
- Supports Braze, Iterable, and Salesforce Marketing Cloud destinations
- Evaluates message variants without modifying base content
- Provides smart suppression for low-likelihood-to-convert users
- Measures conversions, lift, creative performance, and timing insights
- Supports holdout groups and attribution windows
- Delivers decisions through custom destinations and HTTP endpoints
Use cases
- Automate onboarding campaigns toward first purchase or setup
- Win back lapsed customers with adaptive messages and incentives
- Recommend complementary products or upgrades
- Encourage existing customers to make referrals
- Retain active users with personalized timing and messages
- Suppress sends for users unlikely to convert