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Hightouch AI Decisioning

AI Decisioning uses reinforcement learning to choose customer messages, channels, timing, and offers for lifecycle marketing.

Hightouch AI Decisioning

Hightouch AI Decisioning lets marketing teams define audiences, goals, messages, variants, and guardrails. Its agents use warehouse data and customer interactions to select and optimize the next action for each person across connected marketing tools.

It supports lifecycle programs such as onboarding, win-back, cross-sell, referrals, and retention. It is designed for adaptive campaigns rather than fixed-sequence workflows; Hightouch pricing is usage-based and requires a demo for AI Decisioning plans.

Features

  • Uses reinforcement learning to choose messages, channels, timing, and offers
  • Connects to warehouse audience and event data
  • Supports Braze, Iterable, and Salesforce Marketing Cloud destinations
  • Evaluates message variants without modifying base content
  • Provides smart suppression for low-likelihood-to-convert users
  • Measures conversions, lift, creative performance, and timing insights
  • Supports holdout groups and attribution windows
  • Delivers decisions through custom destinations and HTTP endpoints

Use cases

  • Automate onboarding campaigns toward first purchase or setup
  • Win back lapsed customers with adaptive messages and incentives
  • Recommend complementary products or upgrades
  • Encourage existing customers to make referrals
  • Retain active users with personalized timing and messages
  • Suppress sends for users unlikely to convert

Pros

    Cons

      Latest updates

      • [New] Context Hub

        Context Hub connects to Google Drive and keeps synced files up to date.

      • [New] Destinations

        A new MNTN destination syncs audience segments and conversion events to MNTN.

      • [New] Events

        Braze plugins for Hightouch browser, iOS, and Android SDKs pass user updates, events, and purchases to Braze.

      • [Improvement] Sources

        Warehouse Export shows when it turns off and why, and can be re-enabled for one sync or all syncs from a source.

      • [New] Sources

        Snowflake sources can use a named external stage for Warehouse Export, using Snowflake's access to write to a storage bucket.

      Capabilities

      • Reports — “Track how you are progressing towards your goals and measure performance lift vs your holdout group.” source
      • Connects your tools — “Hightouch connects directly to your data warehouse and integrates with any marketing platform.” source

      Get it

      Security

      • SOC 2 Type II — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • SOC 2 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • ISO 27001 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source

      Pricing

      Starting price
      Free
      Prices checked
      2026-10-24

      Basic Reverse ETL

      Free

      • Up to 2 active syncs
      • Unlimited destination count
      • Unlimited user seats
      Official website