Skip to content
AI.info

tools

Hightouch

Hightouch activates warehouse data for audiences, campaigns, personalization, analytics, and AI-assisted marketing workflows.

Hightouch

Hightouch runs on top of a company’s data warehouse. Data teams define and govern datasets, while marketers build audiences, orchestrate journeys, sync data to business tools, personalize digital experiences, and analyze campaign performance.

Its products include Customer Studio, Reverse ETL, Identity Resolution, Hightouch Events, Real-time Personalization, Match Booster, Ad Studio, Lifecycle Studio, and AI Decisioning. Pricing is usage-based; plans and most paid costs require a demo. Hightouch says it does not copy customer data into a separate system.

Features

  • Build audiences and automated customer journeys from warehouse data
  • Sync modeled warehouse data to 300+ business destinations
  • Resolve identities across devices and channels
  • Collect behavioral events and activate them in downstream tools
  • Personalize website and app experiences in real time
  • Create and manage ads and lifecycle campaigns with AI agents
  • Use AI Decisioning to recommend message, channel, and timing
  • Manage permissions, approvals, observability, and audit controls

Use cases

  • Build customer segments from warehouse data
  • Sync audiences to advertising and marketing platforms
  • Orchestrate personalized lifecycle journeys
  • Personalize website and app experiences
  • Analyze campaigns and generate marketing reports
  • Review and approve AI-generated marketing content

Pros

    Cons

      Latest updates

      • [Improvement] Identity Resolution

        Identity Resolution quarantines values that cause over-merges, allowing runs to finish and golden records to keep updating.

      • [New] Customer Studio

        The Customer Studio agent works in a side panel beside the journey canvas and can explain, analyze, and apply changes to journeys.

      • [New] Context Hub

        Context Hub connects to Google Drive and keeps synced files up to date.

      • [New] Destinations

        A MNTN destination supports syncing audience segments and conversion events to MNTN.

      • [New] Events

        Braze plugins are available for Hightouch browser, iOS, and Android SDKs to pass tracked user updates, events, and purchases to Braze.

      Capabilities

      • Connects to your data — “Hightouch connects directly to your data warehouse” source
      • Spreadsheets — “Sources can also be databases, CSV files, SFTP, or BI tools.” source
      • Real-time data — “Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.” source
      • API — “Resource API” source
      • Single sign-on — “SAML SSO (Okta, Azure AD, OneLogic, etc.)” source

      Get it

      Security

      • SOC 2 Type II — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • SOC 2 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • ISO 27001 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source

      Pricing

      Starting price
      Free
      Prices checked
      2026-10-24

      Basic Reverse ETL

      Free

      • Up to 2 active syncs
      • Unlimited destination count
      • Unlimited user seats
      Official website