tools
Hightouch
Hightouch activates warehouse data for audiences, campaigns, personalization, analytics, and AI-assisted marketing workflows.
Hightouch runs on top of a company’s data warehouse. Data teams define and govern datasets, while marketers build audiences, orchestrate journeys, sync data to business tools, personalize digital experiences, and analyze campaign performance.
Its products include Customer Studio, Reverse ETL, Identity Resolution, Hightouch Events, Real-time Personalization, Match Booster, Ad Studio, Lifecycle Studio, and AI Decisioning. Pricing is usage-based; plans and most paid costs require a demo. Hightouch says it does not copy customer data into a separate system.
Features
- Build audiences and automated customer journeys from warehouse data
- Sync modeled warehouse data to 300+ business destinations
- Resolve identities across devices and channels
- Collect behavioral events and activate them in downstream tools
- Personalize website and app experiences in real time
- Create and manage ads and lifecycle campaigns with AI agents
- Use AI Decisioning to recommend message, channel, and timing
- Manage permissions, approvals, observability, and audit controls
Use cases
- Build customer segments from warehouse data
- Sync audiences to advertising and marketing platforms
- Orchestrate personalized lifecycle journeys
- Personalize website and app experiences
- Analyze campaigns and generate marketing reports
- Review and approve AI-generated marketing content