tools
GrowthBook
GrowthBook runs feature flags, A/B tests, and warehouse-native product analytics for product, engineering, and data teams.
GrowthBook combines feature flag management, experimentation, and product analytics. Teams can define metrics in SQL, run experiments with statistical analysis, manage rollouts, and explore data from their warehouse.
It is available as a cloud service or self-hosted open-core software. GrowthBook supports AI-agent workflows through its REST API and MCP server. Coded treatments, SDK integration, and reviewed business metrics still require engineering or data work. Enterprise features and usage beyond included limits cost extra.
Features
- Run multivariate, sequential, Bayesian, frequentist, and bandit experiments
- Create feature flags with targeting, ramp schedules, approvals, and rollbacks
- Define reusable metrics in SQL against Snowflake, BigQuery, Databricks, Redshift, and other warehouses
- Build product analytics explorations, funnels, dashboards, and experiment meta-analyses
- Use REST API and MCP server workflows with AI agents
- Deploy lightweight SDKs for client, server, mobile, and edge applications
- Self-host the open-core platform; most code is MIT-licensed, with enterprise directories under the GrowthBook Enterprise License
Use cases
- Run A/B tests for product, revenue, retention, latency, or conversion changes
- Roll out new features gradually with targeting, approvals, guardrails, and automatic rollback
- Analyze product trends and experiment results using shared warehouse metrics
- Let AI agents create flags, launch experiments, query analytics, and clean up stale flags
- Give product and marketing teams a visual editor for no-code website experiments
Pros
Cons
Pricing
- Starting price
- Free
- Pricing checked
- 2026-09-19
Starter
Free
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
Pro
$40 / seat / month
- Up to 50 users
- 3 projects
- Visual editor
- Multi-arm bandits
- Safe rollouts
- Advanced permissioning
Enterprise
Custom
- Custom environments
- Ramp schedules
- Approval workflows
- SSO & SCIM provisioning
- Exportable audit logs
- 99.99% uptime SLAs
Open Source
Free
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
Enterprise
Custom
- Custom environments
- Advanced access control
- SSO & SCIM provisioning
- Visual editor
- Multi-arm bandits
- Dedicated support & training