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Durable Review 2026 — AI Website Builder for Small Businesses in 30 Seconds

Durable builds a complete small-business website in 30 seconds. AI CRM, SEO blog, invoicing, and payment collection built in. 1M+ businesses. Free plan available.

Durable is an AI business builder for small businesses and independent entrepreneurs. It generates websites, images, logos, copy, and custom sections, then provides hosting, CRM, bookings, payments, SEO and AI-search visibility tools.

Free accounts include a Durable subdomain, limited AI usage, basic CRM, hosting, and website tools. Paid plans add custom domains, more AI usage, bookings, advanced SEO and GEO features, lead automation, and additional support. Durable is not designed specifically for ecommerce and provides limited HTML customization.

Features

Generate websites, pages, layouts, copy, and business images with AI
Create logos, ads, social posts, and website images
Manage leads and customers in an integrated CRM
Accept bookings with calendar synchronization
Create invoices and payment links through Stripe
Track visibility across Google and AI search
Generate blog drafts with research, images, links, and SEO metadata
Build custom website sections from plain-language prompts

Use cases

Launch a service-business website without coding
Capture and manage leads from website contact forms
Let customers schedule services online
Publish blog content for search visibility
Monitor how a local business appears in Google and AI search
Create marketing graphics, logos, and social posts

Pros

Cons

Latest updates

2026-09-09 What’s New in Durable: 3 Ways to Make Your Website Your Own
Format text on your site, add custom sections using plain language, and see your visibility across Google and AI search.

Capabilities

Generates interfaces — “The fastest, most powerful AI website builder. 10M+ sites built.” source
Makes images — “Easily create on-brand images for logos, ads, and your website.” source

Pricing

Starting price: $22/mo
Prices checked: 2026-10-24

Free

SEO-optimized website, ready to go live
300 credits to try Durable's AI
CRM
Add up to 10 customers
Basic help center support

Launch

$22/m
$25/m

Professional website
Advanced SEO & GEO
Built-in CRM
Unlimited booking, synced to your calendar
1000 AI credits/mo
Priority human support

Grow

$41/m
$49/m

Everything in Launch, plus:
Personalized expert onboarding
Unlimited team members
Reach customers in any language
$40 domain credit
5000 AI credits/mo

Official website