tools
Distro
Distro routes Salesforce records to the right reps using rules, account matching, SLAs, and automated lead distribution.
Distro is a Salesforce lead-routing tool for sales, marketing, and revenue operations teams. It routes standard and custom Salesforce records, matches leads to accounts, distributes records using round-robin or weighting rules, and tracks routing activity.
It supports SLAs, reminders, reassignment, duplicate matching, audit logs, preview mode, and automated vacation handling. Distro currently integrates with Salesforce, not HubSpot, and pricing is part of Chili Piper's Routing & Scheduling plan.
Features
- Route records from standard or custom Salesforce objects
- Build routing logic with AND/OR conditions
- Match leads to accounts using exact or fuzzy matching
- Distribute records with round-robin, weighting, and capping rules
- Set SLAs, reminders, and automatic reassignment
- Track routed records with logs and audit trails
- Test routing against Salesforce records in preview mode
- Remove out-of-office reps from routing queues automatically
Use cases
- Assign named and target accounts to the correct reps
- Distribute MQLs and PQLs based on routing rules
- Redistribute leads when prospects show higher intent
- Route leads from forms, events, and webinars
- Assign new customer accounts to onboarding teams
Pros
Cons
Latest updates
- 🔌 API and MCP: run more of Chili Piper from outside Chili Piper
The API and MCP expose more routing, logs, and configuration; long-running tools report progress, and tenants can register multiple SAML identity providers.
- 🧰 Advanced Options for the Concierge embed snippet
The Concierge embed now has an Advanced Options builder that generates a snippet with configured JavaScript options.
- 🕸️ Web Experiences: new nodes, double ownership, and a narrower Announcement
Web Experiences adds routing nodes and double ownership support in more flows, plus CSS styling for the Announcement bar.
- 📁 Folders for Rules and Concierge Flows
Rules and Concierge Flows can be grouped into named folders.
- 🧮 Assignment Tables: your territory map, now a table Chili Piper routes from
Assignment Tables let routing rules use rows of territory and ownership data instead of separate paths for each combination.
Capabilities
- Automations — “Distro reads your reps' calendar and automatically removes them from the queue when they're out-of-office.” source
- Not: Connects your apps — “No, Distro currently only integrates with Salesforce.” source
- Admin controls — “Can I get a detailed audit log following each record's journey? YES!” source
Security
- SOC 2 Type II — “SOC 2 Type 2” source
- SOC 2 — “SOC 2 Type 2” source
- ISO 27001 — “Certified information security management across our systems and processes.” source
- GDPR — “We have taken the necessary measures to be GDPR compliant.” source
- Not: Data kept in the EU — “Chili Piper servers are currently hosted in multiple Google Cloud servers across the United States.” source
Pricing
- Starting price
- $12/user/mo
- Prices checked
- 2026-10-24
Routing & Scheduling
- $1,250 /Month
- from $15k/y
- Up to 15 seats included
- $45/seat/mo after that
- Instantly qualify, route and schedule leads from any web form
- Inbound lead distribution and round-robin assignment
- Route and assign any Salesforce object
- Re-engagement flows for visitors who didn't convert
Experiences
- $3,500 /Month
- from $42k/y
- Up to 30 seats included
- $50/seat/mo after that
- Everything in Routing & Scheduling, plus
- AI that qualifies, routes, and converts visitors 24/7
- Account identification and ABM targeting based on account signals in Chat
- Access to new agents as they ship
ChiliCal standalone
- $12 / user / month
- Minimum 200 seats
- Full ChiliCal feature set
- CRM, calendar & messaging integrations
- Easy upgrade path to Routing & Scheduling or Experiences
- No AI credits included
- No orchestration or routing