tools
Brand24
Brand24 monitors online mentions, analyzes sentiment and reach, and helps teams track brands, competitors, topics, and audience discussions.
Brand24 is a web-based media monitoring and social listening platform. It collects mentions from social media, news, blogs, forums, reviews, podcasts, and other online sources, then organizes them for analysis.
Marketing, PR, communications, sales, and research teams use it to monitor brand reputation, compare competitors, track campaigns, identify influencers, and study audience discussions. It includes AI analysis and integrations, but API access costs extra. Plans include a free 14-day trial rather than a permanent free tier.
Features
- Monitor brand, competitor, product, industry, and hashtag mentions
- Analyze sentiment, reach, engagement, influencers, and share of voice
- Filter mentions with Boolean search, language, country, source, and site controls
- Generate PDF, CSV, Excel, PPTX, email, and shareable web reports
- Use Brand Assistant, AI Insights, anomaly detection, and topic analysis
- Track brand visibility across 9 AI models
- Connect live Brand24 data to AI assistants through MCP
- Use the API for external tools and dashboards for an additional fee
Use cases
- Monitor brand reputation and respond to negative mentions
- Compare competitors across reach, sentiment, sources, and share of voice
- Track campaign performance across social, news, blogs, and forums
- Find influencers and active authors discussing a brand or topic
- Identify audience demographics, trends, and emerging issues
- Research how AI platforms describe and recommend a brand
Pros
Cons
Latest updates
- Project avatars for easier navigation
Projects now show avatars in the project list, sidebar, and search; avatars come from Owned Channels or use the project's first letter.
- Jump to any project in seconds
Use the project menu or Ctrl+K (Cmd+K on Mac) to search for a project and jump to its mentions, tabs, or reports.
- Integrate and monitor Threads
Brand24 can monitor public Threads posts and comments matching project keywords.
- Separate your own content from the conversations you earn
Brand24 added a Channel type filter that separates owned content from earned mentions.
- Discover more TikTok mentions with video transcriptions
Brand24 can detect keywords in TikTok video transcriptions and show spoken fragments with timestamps.
Capabilities
Pricing
- Starting price
- $199/mo
- Prices checked
- 2026-10-25
Individual
- $249 per month
- $199 per month, billed annually
- 3 keywords
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- $349 per month
- $299 per month, billed annually
- 7 keywords
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
- $499 per month
- $399 per month, billed annually
- 12 keywords
- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
Business
- $699 per month
- $599 per month, billed annually
- 25 keywords
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
Enterprise
- from $1499 per month, billed annually
- Custom keyword count
- Custom mentions limit
- Unlimited users
- Priority support
- Dedicated consulting
- AI Visibility module