tools
Backstory
Backstory is a revenue intelligence platform that analyzes sales activity to answer questions about deals, accounts, pipeline, and forecasts.
Backstory connects CRM records, emails, calls, and meetings, then surfaces deal summaries, pipeline risks, forecast changes, account insights, and opportunity qualification results. Teams can ask questions in Backstory, Slack, or connected AI tools.
It is used by revenue operations, sales leaders, managers, and account teams. Pricing is quote-based: the whole team can access answers, while fees depend on connected customer-facing people and packaged usage. No public tier prices were listed.
Features
- Analyze calls, emails, meetings, and CRM records
- Surface deal summaries, risks, and engagement signals
- Track pipeline health with forecasting and pipeline changes
- Map stakeholders and generate account plans
- Score opportunities against MEDDPICC
- Answer revenue questions in plain language
- Connect AI clients to Backstory data through MCP
- Provide developer-ready API access
Use cases
- Review which deals are real, slipping, or losing momentum
- Prepare forecast calls using activity-backed pipeline evidence
- Coach sellers on risks, engagement, and qualification gaps
- Build account plans around active and missing stakeholders
- Ask AI tools about deal history and recommended next steps