tools
Adobe Firefly
Adobe Firefly creates and edits images, video, audio, and vector graphics from text prompts, with tools for ideation and production.
Adobe Firefly is a web and mobile creative AI workspace for generating and editing images, video, audio, and vector graphics. It includes image and video generation, audio tools, Firefly Boards, precision editing, and integrations with Adobe apps.
Designers, photographers, video editors, marketers, and content creators use it for campaign assets, social content, video clips, sound design, brand exploration, and storyboards. Free use has daily limits; paid plans provide monthly generative credits, and premium features or partner models use those credits.
Features
- Generate and edit images with Generative Fill, Generative Expand, and Prompt to Edit
- Generate video clips from text or still images
- Create sound effects, music, speech, and audio or video translations
- Create vector graphics and other design assets from text prompts
- Organize and remix concepts in Firefly Boards
- Use Adobe and partner AI models in one workspace
- Export images as PNG or JPG and videos as MP4
- Use Firefly Services APIs for content generation, editing, and assembly
Use cases
- Create on-brand campaign visuals and localized marketing assets
- Generate social media images, thumbnails, video clips, and sound effects
- Develop video B-roll, storyboards, soundtracks, and voiceovers
- Explore brand identities, product mockups, and visual concepts
- Refine generated or existing images and videos before Adobe app editing
Pros
Cons
Pricing
- Starting price
- Free
- Pricing checked
- 2026-09-19
Firefly Free
Free
- Limited free daily generations across standard and premium features
- Select image, video, and audio models
Firefly Standard
US$9.99/mo
- 2,000 monthly generative credits
- Unlimited standard image features such as Generative Fill and mood boards
- Premium video, audio, and partner-model features using monthly credits
- Up to 20 five-second videos or 6 minutes of audio or video translation
Firefly Pro
US$19.99/mo
- 4,000 monthly generative credits
- Unlimited standard image features
- Adobe Express Premium
- Adobe Photoshop on web and mobile with full access
- Up to 40 five-second videos or 13 minutes of audio or video translation
Firefly Pro Plus
US$49.99/mo
- 10,000 monthly generative credits
- Adobe Express Premium
- Adobe Photoshop on web and mobile with full access
- Up to 100 five-second videos or 33 minutes of audio or video translation
Firefly Premium
US$199.99/mo
- 50,000 monthly generative credits
- Unlimited access to the Firefly Video Model in Generate Video
- Adobe Express Premium
- Adobe Photoshop on web and mobile with full access
- Up to 166 minutes of audio or video translation
Firefly Pro for teams
US$19.99/mo per license
- 4,000 monthly generative credits
- Annual, billed monthly
- Business features such as admin tools and 24x7 support