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TrueDialog adds business texting to AI assistants through MCP

TrueDialog's MCP connector lets users send SMS and RCS messages and manage contacts from AI assistants. The connector is available through ChatGPT and Copilot directories, with setup instructions for other MCP-compatible assistants.

AI.info Team · Written with AI · fact-checked · 2026-11-10

TrueDialog announced its new Model Context Protocol connector on Nov. 10. The connector lets users send business texts and manage contacts from AI assistants, bringing those tasks into the same conversation where a message is drafted. It works with SMS and RCS and links an assistant to a customer’s TrueDialog account.

Messaging from an assistant

The connector is listed in the ChatGPT Plugins directory and the Microsoft Connectors directory for Copilot. Users of Claude, Gemini, Perplexity and other assistants that support MCP can connect through setup instructions at tdmcp.com.

MCP is an open standard that AI assistants use to work with outside software, according to TrueDialog. The connector lets a user ask an assistant to send an SMS or RCS message to one or many numbers through the user’s TrueDialog account, and to search, view, create or update contacts in plain language.

Users can test a message before sending it to real recipients, choose a short code or long code from their account, and have opt-outs honored automatically. Users can also receive tips for cleaning up their contact data and get help importing contacts, the company says.

Tools for developers

The connector is also intended for agents built into applications and workflows, the company said. An app can start an agent from a schedule, webhook, form submission or button; the agent can then choose its steps at runtime, call TrueDialog tools and check its work.

Developers decide which tools an agent is allowed to use, including read-only configurations that cannot send messages. Each tool call and result is returned to the app, where it can be stored or acted on. Paired with the TrueDialog API or custom AI workflows, marketers can create automated responses, scheduled campaigns and routing, the company says.

Existing platform and pricing

The connector gives customers and the agents they build a direct connection to their TrueDialog accounts, backed by the company’s delivery infrastructure and compliance protections, TrueDialog CEO John Wright said. He said, “AI assistants are becoming the place where work starts, and sending a customer text shouldn't be the step that pulls people out of it.”

MCP runs on the same platform as its other AI features, including TrueDelivery for deliverability, TrueOptOut for detecting opt-out intent, and an AI Assistant in Comms Hub that suggests replies. TrueDialog says the platform has 100% U.S.-based customer service and is SOC 2 Type II, TX-RAMP and ISO 9001 certified.

Customers retain access to the full platform, its native Salesforce, HubSpot and Microsoft Dynamics 365 integrations, and its API. The MCP is included at standard pricing, with no added fee; existing customers sign in with their TrueDialog login, while new users can start a trial through the same flow. Listings in additional AI assistant marketplaces are underway.