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OpenAI names Aleph exclusive ChatGPT Ads reseller in 44 markets

Brands and agencies in 44 markets can buy ChatGPT Ads through Aleph under an exclusive reseller agreement. Aleph will handle local contracting, billing, onboarding and initial support.

AI.info Team · · fact-checked · against 5 sources ↓ · Published 12 Nov 2026

Brands and agencies in 44 markets can now buy ChatGPT Ads through Aleph, which has become OpenAI's exclusive reseller in those markets. Aleph said in a November 12 release that customers can contract, pay and receive support locally under the agreement.

The agreement covers 14 markets in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and four in Asia-Pacific. Aleph's local teams will also provide onboarding and first-line support to brands and agencies that work with it.

Local sales and billing

The reseller has its own payments infrastructure, and its customers will be invoiced locally. Advertisers can work with a team that speaks their language, bills in their currency and extends credit, according to Aleph founder and CEO Gastón Taratuta.

Aleph says it operates across more than 130 high-growth markets and has partnerships with over 50 digital platforms. It also says it has teams in more than 90 offices worldwide.

Markets covered

The Latin American markets are Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay. In Europe and Central Asia, the agreement covers Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan.

The Middle East and Africa list comprises Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates. In Asia-Pacific, the agreement covers Bangladesh, Cambodia, Hong Kong and Sri Lanka.

How the deal fits the rollout

The reseller agreement follows an OpenAI expansion of ChatGPT Ads to 26 additional countries, which brought availability to 89 countries worldwide. In that October 21 announcement, OpenAI said over 100,000 advertisers had run campaigns on ChatGPT since ads launched just over eight months earlier.

The earlier expansion included Argentina, Chile, Colombia and Peru among other markets. Advertisers in the countries covered by that expansion could use technology partners or self-service access through Ads Manager. OpenAI's availability page says an advertiser's legal entity must be based in a listed available country to use self-service Ads Manager.

Where ads appear

Ads may appear on ChatGPT's Free and Go plans, while Plus, Pro, Business, Enterprise and Edu accounts do not have ads. OpenAI says it does not show ads to accounts identified as belonging to users under 18.

The company says ads are labeled as sponsored and visually separate from responses. According to OpenAI, advertisers do not have access to users' chats, chat history, memories or personal details; they receive aggregated, non-identifying information about ad performance.

When personalization is enabled, ChatGPT may use selected signals from a user's broader experience to make ads more relevant, the company says. Users can turn personalization off, though ads may still be based on the context of the current chat thread.