The Pulse
AWS launches brand campaign for its Quick AI workspace
AWS is promoting Quick, an AI workspace it says is built for business, with a campaign running in the United States and the United Kingdom. AWS describes features for working across business apps and data, creating shared tools, and managin
AI.info Team · Written with AI · fact-checked ·
AWS is promoting Quick, an AI workspace it says is built for business, with a brand campaign announced on Nov. 9. The campaign will run in the United States and the United Kingdom across streaming television, online video, social media and business publications.
The campaign is intended to bring the workspace to millions more knowledge workers, AWS says. AWS describes Quick as a place where teams can use AI agents to research, analyze and act across the data and applications they already rely on. The enterprises using it include 3M, BMW, Mondelez, New York Life and Southwest Airlines.
Designed for workplace use
Quick has no consumer version. Quick was built for work from the start on the same AWS infrastructure customers use to run mission-critical applications, including complex and security-sensitive workloads, AWS says.
Quick connects information about a user’s role and team with their projects, people and data across existing applications and workflows. The workspace can monitor for changes, surface information and act on a user’s behalf. AWS presents that as a way for teams to spend more time on their business priorities.
Users can create agents, apps and automations by describing what they need in plain language, without filing an IT ticket. Tools created in a shared space can then be used by the whole team.
Permissions and audit controls
Quick integrates with Microsoft Purview for data protection, AWS Identity and Access Management (IAM), and Microsoft Active Directory for permission-based controls. It reads sensitivity labels on files, enforces existing permissions and flags potentially sensitive data for administrators.
Assets such as agents, knowledge bases and skills reach new teams only through approved sharing. Each approval or denial records who made the decision, what was shared and why. Quick also carries certifications including HIPAA, FedRAMP, SOC 2 and ISO 27001.
Other users cannot browse a person’s conversations and IT administrators cannot access chat transcripts. Amazon CloudWatch and AWS CloudTrail are built in to provide an audit trail of what happened, who did it and when. Customer data stays in the customer’s environment and is not used to train someone else’s models.
Availability
AWS now calls the product AWS Quick, a name linked to the enterprise security and governance AWS says have been part of the workspace from the beginning. Users can download Quick and get started in minutes, while organizations can contact their AWS account teams about enterprise pricing plans.