The Pulse
Asper.ai Acquires Key Talent and Assets of Geneva-Based Pricing One
Asper.ai says it has acquired key talent and assets from Geneva-based revenue growth management firm Pricing One. The deal brings Pricing One’s analytics engine, execution plans and practitioner expertise into Asper’s agentic platform.
AI.info Team · Written with AI · fact-checked ·
“Consultants have spent decades building judgment, while platforms have spent the last few years building intelligence. The winners in RGM will be those who combine deep commercial expertise with powerful technology,” said Mohit Agarwal, Co-founder & CEO, Asper.ai.
Asper.ai announced on Nov. 5, 2026, that it had acquired key talent and assets from Pricing One, a Geneva-based revenue growth management strategy and consulting firm. The release says the acquisition combines Asper’s agentic AI capabilities with Pricing One’s deep RGM expertise, commercial methodologies and execution plans.
Pricing One’s analytics engine and execution plans will be codified into Asper’s agentic layer
Pricing One’s analytics engine, Consumer Willingness to Pay and Pricing Power Drivers, and its library of execution plans will be codified into Asper’s agentic layer. The company says the work will bring Pricing One’s commercial knowledge and judgment into AI agents handling complex CPG commercial decisions. Asper says Pricing One brings 650+ proven commercial execution plans.
According to the release, Pricing One was founded by veteran P&G revenue management leaders and brings two decades of practitioner heritage, the proprietary Triple Win RGM™ methodology, and a delivery library spanning 30+ markets. The release says the methodology aligns outcomes for consumers, manufacturers and retailers.
Asper says its platform supports decisions covering more than $60 billion in revenue
Asper says its platform supports pricing, promotion and trade investment decisions covering more than $60 billion in revenue for leading consumer goods companies across five geographies. Over the last 12 months, it says, Asper has worked with 20+ consumer goods companies and built technology and ecosystem partnerships with Microsoft, SAP and Databricks.
The release says the combination helps CPG companies pursue 6–8% incremental top- and bottom-line growth. Asper describes the customer offer as one partner from strategy to execution, with practitioners backing the platform. The release also lists practitioner-led engagements and the RGM Academy as ways to build lasting RGM capabilities across customer teams.
Practitioners join from Geneva, Dubai and Singapore
The Pricing One team across Geneva, Dubai and Singapore joins Asper with immediate effect. The team will operate as Asper’s global practitioner delivery and enablement arm, serving customers worldwide. Asper says the expanded network of practitioners will support customers across Europe, the Middle East and Asia.
“The future of Revenue Growth Management is not just about smarter technology – it is about transforming how businesses grow,” said Ji-Hoon Dierckx, Co-founder & CEO of Pricing One. He said the companies are bringing together AI and deep commercial expertise and want to put commercial teams at the centre of decision-making. Pricing One Co-founder & Chief of Product Samer Gabr said the firm’s commercial frameworks, RGM engine and practitioner judgment would become part of the intelligence available through Asper’s agentic layer.
Asper says Fractal made a $20 million strategic investment in 2025
Asper.ai is a Fractal company, and the release says Fractal made a $20 million strategic investment in 2025 to accelerate Asper’s global expansion and innovation. Nalina Ranka, Chief Financial Officer, Asper.ai and Client Partner, Fractal, said Pricing One brings people and expertise that make Asper stronger for every customer it serves. She said the combination reflects Fractal’s focus on bringing AI and deep domain expertise together to solve complex business challenges.
Asper describes its platform as covering pricing, promotions, pack-price, trade, mix and demand forecasting for consumer goods companies. The Pricing One team will serve customers worldwide through its practitioner delivery and enablement role within Asper.