The Pulse
Adobe Brings CX Enterprise Coworker Into ChatGPT, Claude, Gemini and Microsoft Copilot
Adobe’s CX Enterprise Coworker is now available through ChatGPT, Claude, Databricks Genie, Gemini for business and Microsoft Copilot. The customer-experience system uses prebuilt MCP connectors to work with partner tools, with availability
AI.info Team · Written with AI · fact-checked ·
“CX Enterprise Coworker connects these tools and workflows using brand, customer and channel intelligence, helping teams drive better business outcomes.”
Anjul Bhambhri, Senior Vice President of Engineering, Customer Experience Orchestration, Adobe
Adobe announced on November 4 that CX Enterprise Coworker is now available within AI platforms. CX Enterprise Coworker is available in ChatGPT as a plugin, Claude, Databricks Genie, Gemini for business and Microsoft Copilot. Availability in Amazon Quick, IBM and Snowflake is expected soon.
Marketing professionals can better plan, orchestrate and optimize customer experiences using the agentic AI platforms of their choice, right where they work, Adobe says. The integrations bring agent-led customer experience workflows into tools thousands of enterprises use.
What CX Enterprise Coworker handles
CX Enterprise Coworker is an end-to-end agentic AI system for managing the customer lifecycle, Adobe says. Its work spans acquiring and engaging prospects, driving conversion and growing customer lifetime value. The system offers data analysis and insights on campaign performance and emerging trends, as well as audience forecasting and customer-journey optimization.
The system can also resolve conflicts while improving planning, project and work management. The system is built on open and flexible standards, including Model Context Protocol (MCP) and Agent2Agent (A2A). The system powers the execution of autonomous Customer Experience Orchestration workflows using Adobe CX Enterprise, across AI platforms and enterprise systems with human oversight. Adobe says it helps more than 20,000 brands drive performance and protect brand integrity across their content supply chain, customer engagement and brand visibility.
Prebuilt connectors reach partner systems
Adobe also launched new CX Enterprise Coworker connectors, offering prebuilt MCP server integrations with ecosystem technology partners. The listed integrations include Amazon Ads, Databricks Genie, Demandbase, an ads MCP server for Meta campaigns, Microsoft Work IQ, RainFocus and Snowflake Cortex AI. Marketers can connect the partner systems they already use without custom integration work.
Marketers can then use a single request to extract data and take actions across multiple systems to optimize the customer experience end to end. The connectors allow CX Enterprise Coworker to take action within popular AI tools.
Systems integrators and agencies build on the system
Adobe is working with global systems integrators Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and TCS. The integrators are using CX Enterprise Coworker to create ready-to-use agentic solutions tailored to specific industries. By integrating their capabilities into Coworker, the integrators help enterprises connect Adobe with their broader technology ecosystems and streamline customer experience workflows, Adobe says.
Agencies dentsu, Havas, Omnicom, Publicis, Stagwell and WPP are also personalizing CX Enterprise Coworker with proprietary IP, agents, tools and industry expertise. They are doing so to deliver personalized customer experiences directly into agentic customer experiences for joint clients.