tools
Thematic
Thematic analyzes surveys, tickets, calls, reviews and social feedback to find themes, sentiment, trends and customer-impact insights.
In inglese
Thematic is an enterprise customer intelligence platform for CX, research, product and operations teams. It combines feedback from surveys, reviews, support tickets, chats, calls and social channels, then identifies themes, sentiment, scores and business impact.
Users can validate themes, explore dashboards, compare segments, generate reports and ask natural-language questions with traceable evidence. Thematic offers API access and integrations. Public pricing starts at $25,000 per year for Foundation; Enterprise pricing is customized.
Features
- Analyze surveys, reviews, tickets, calls, chats and social feedback
- Automatically identify themes, sub-themes, sentiment and emerging issues
- Review and refine AI-generated themes with the Theme Editor
- Compare feedback by segments, channels, products and locations
- Measure how themes affect NPS, CSAT, CES and other metrics
- Create dashboards, reports and scheduled insight digests
- Ask natural-language questions with traceable answers and evidence
- Connect data through APIs, integrations and CSV uploads
Use cases
- Find the main drivers of NPS, CSAT or CES changes
- Prioritize product issues from customer feedback
- Combine survey, support, review and call data in one analysis
- Give executives evidence-backed summaries of customer issues
- Detect emerging complaints before they affect retention
- Help teams monitor customer experience by segment or channel
Pros
Cons
Latest updates
- Product Update: Agentic Answers for everyone, and self-serve portability for dashboards and themes
Agentic Answers released to all customers; dashboard templates and theme files are self-serve; MCP Server support in Gemini; timezone and scheduling control over digests.
- Product Update: Lenses, AI Theme Suggestions, and Thematic in your AI tools 🚀
Lenses, AI Theme Suggestions and Thematic MCP Server are live; PPTX exports include theme scores and waterfall charts.
- Product Update Q4 2025: Big Year-End Updates
Deep Dive reads every comment in a theme, identifies patterns, and writes up key insights; Answers formatting stays intact when copied.
- Product Update Q3 2025: Removing Friction 🚀
Monthly Theme Discovery updates, Theme Editor search, flexible dashboard email scheduling, and benchmark and comparison widget details in email digests.
- Q3 Theme Quality, Heatmaps and other Thematic features you've been asking for (finally here!)
Data Upload Alerts, Theme Quality Tracker, AI Theme Summaries, Email Workflow enhancements, Heatmap Widget, row deletion, audit trails, and CSV exports.
Capabilities
- Ask in plain language — “Thematic Answers, with natural language interface” source
- Charts and dashboards — “Dashboards and Reports” source
- Connects to your data — “Your data, piped in from wherever its stored” source
- Spreadsheets — “* A dataset can be a CSV spreadsheet, a survey pulled from a survey tool, or data pulled from a data source such as a CX platform, support platform, or a social media site.” source
- API — “You can also use our API to push data into Thematic.” source
Pricing
- Starting price
- $25000/yr
- Prices checked
- 2026-09-25
Foundation
- $25,000 per year
- A comprehensive view of themes, sentiment and categories in your feedback data
- Assigned Customer Success Manager
- Full platform access
- 24/7 support
- Up to 25,000 comments
- Up to 3 datasets
Enterprise
Price on request
- Comment volume discounts
- Tailored onboarding
- Country specific rates
- Complete security support
- Partnership level of support
- Custom comment volume and datasets