tools
Reputation Surveys
Reputation Surveys collects private customer feedback, analyzes sentiment, and routes issues for follow-up across locations.

In inglese
Reputation Surveys lets multi-location businesses create branded surveys and distribute them through web, email, SMS, conversational SMS, and kiosks. It supports adaptive follow-ups, NPS and rating questions, conditional paths, automated reminders, and CRM or SFTP data integrations.
Teams can analyze sentiment and topics, filter results by location, route negative feedback into tickets, and invite satisfied respondents to post public reviews. The product is part of the Reputation platform and requires a paid plan; pricing is based on locations, with enterprise plans listed as custom.
Features
- Create branded surveys with conditional visibility and custom paths
- Send surveys through web, email, SMS, conversational SMS, and kiosks
- Use AI follow-ups that adapt to customer sentiment
- Analyze feedback by topic, urgency, sentiment, and location
- Track NPS, completion, open, and request metrics
- Route negative responses into tickets and alerts
- Convert positive private feedback into public reviews
- Integrate customer data through APIs or SFTP CSV uploads
Use cases
- Collect post-purchase or post-service customer feedback
- Compare NPS and sentiment across business locations
- Identify operational issues from open-text responses
- Route negative feedback to the responsible manager
- Invite satisfied customers to publish public reviews
- Measure customer experience across specific journeys
Pros
Cons
Latest updates
- Surveys 2.0 Has Arrived!
Build and launch surveys in minutes; pinpoint issues; get up to a 40% uplift in insights.
Capabilities
- Charts and dashboards — “Prove impact with centralized dashboards and faster prioritization—so teams act on what’s changing, not just what happened.” source
- Real-time data — “The Surveys tools in the Reputation platform are purpose-built to help multi-location enterprises capture real-time feedback, uncover what’s driving performance, and act fast—across every location.” source
Security
- SOC 2 Type II — “Reputation is SOC2 Type II compliant and ISO 27001 certified as attested by a third-party auditor and is HIPAA compliant to ensure all customer PII and PHI are properly handled.” source
- SOC 2 — “Reputation is SOC2 Type II compliant and ISO 27001 certified as attested by a third-party auditor and is HIPAA compliant to ensure all customer PII and PHI are properly handled.” source
- ISO 27001 — “Reputation is SOC2 Type II compliant and ISO 27001 certified as attested by a third-party auditor and is HIPAA compliant to ensure all customer PII and PHI are properly handled.” source
- GDPR — “The regions are also separated between the United States and well as the EU region to ensure compliance with GDPR.” source
- HIPAA — “Reputation is SOC2 Type II compliant and ISO 27001 certified as attested by a third-party auditor and is HIPAA compliant to ensure all customer PII and PHI are properly handled.” source
- Data kept in the EU — “The regions are also separated between the United States and well as the EU region to ensure compliance with GDPR.” source
Pricing
- Starting price
- $80/mo
- Prices checked
- 2026-09-25
Rep Core
- $80 / location / mo
- Reviews Management (Collection, Requesting, & AI Responding)
- Business Listings & SEO
Rep Core + Pulse
- $115 / location / mo
- Everything in Rep Core, plus
- Reputation Insights (Rep Score & Journey Insights)
- AI Reputation Manager
- Pulse Analytics
- Basic Customer Surveys (1 template with star rating & text)
Rep Core + Surveys
- $150 / location / mo
- Everything in Pulse, plus
- Advanced Surveys (6 custom survey templates)
- Email Survey Requesting
- Targeted Outreach Campaigns
- Deep Experience Insights
Enterprise
Price on request
- Custom plans designed to unlock growth for 125+ locations
- Dedicated Infrastructure
- Customer Success Manager