tools
Photoroom
Photoroom è un editor fotografico basato sull’IA per creare, modificare e automatizzare i contenuti visivi dei prodotti per la vendita online.
In inglese
Photoroom removes backgrounds, generates product scenes, creates AI fashion-model images, edits photos in batches, and prepares visuals for marketplaces and marketing channels.
It is used by individual sellers, brands, marketplaces, and enterprise teams. Free use is limited; advanced AI tools, higher credits, batch exports, API access, video generation, and enterprise support depend on the plan.
Features
- Remove backgrounds and create white or transparent product cutouts
- Generate AI product photography, backgrounds, and fashion-model images
- Batch-edit and export large product catalogs
- Apply brand colors, logos, fonts, layouts, and formatting with Brand Kit
- Resize, reposition, relight, upscale, retouch, and recolor images
- Generate short product videos from product images
- Automate image workflows through the REST API and MCP
Use cases
- Create marketplace-ready product listings
- Generate lifestyle scenes without a studio shoot
- Process hundreds or thousands of catalog images
- Keep product visuals consistent across sales channels
- Prepare product photos for Shopify and other marketplaces
- Automate image production through an API
Pros
Cons
Latest updates
- The feature AI Ironing has been updated with a new model that delivers a higher output quality.
AI Ironing has been updated with a new model.
- Updated
The feature AI Ironing has been updated with a new model. Set ironing.mode to ai.auto and add the HTTP header pr-ironing-model-version: v2.
- Updated
AI Shadows now supports new parameters that give you complete control over the appearance of the shadow.
- The feature AI Shadows now supports new parameters that give you complete control over the appearance of the shadow:
AI Shadows now supports parameters for controlling the appearance of the shadow.
- Added
The Image Editing API now supports placing clothing onto Virtual Models.
Capabilities
- Edits images — “Remove Objects Clean any background” source
- Image to video — “Take one product shot and turn it into campaign-ready video for Reels, TikTok, and Stories, all on-brand and ready to publish.” source
- Private generation — “API images are discarded after each call, never used for training without your consent.” source
- API — “API Build Photoroom into your product” source
- Mobile app — “iPhone app iPad app Android app Web app Shopify app” source
Get it
Security
Pricing
- Prices checked
- 2026-10-25
- Read
- by web search
Enterprise
Price on request
- Access all APIs
- Visual QA, Image to Video
- Enterprise Guarantee
- Scalable pricing with volume based discounts
- Eligible for onboarding and enterprise support
- Access to Beta Program