tools
Nightwatch
Nightwatch tracks search rankings, AI visibility, citations, competitors, and SEO performance for websites and agencies.
In inglese
Nightwatch is an SEO platform for monitoring keyword rankings across search engines and brand visibility across AI platforms including ChatGPT, Claude, Gemini, Perplexity, AI Mode, and AI Overview.
SEO teams, marketers, agencies, and enterprise organizations can use it for rank tracking, AI prompt analysis, keyword research, site audits, reporting, and SEO workflows through its MCP server. Paid plans include a 14-day full-feature trial; Enterprise adds custom volume, security, integrations, and infrastructure.
Features
- Track daily keyword rankings across Google, YouTube, Bing, Yahoo, DuckDuckGo, and Google Maps
- Monitor brand visibility and citations across ChatGPT, Claude, Gemini, Perplexity, AI Mode, and AI Overview
- Research keywords and AI prompts for new opportunities and visibility analysis
- Crawl websites with Site Audit to identify technical SEO issues
- Create white-label reports and connect data to Looker Studio
- Query rankings, audits, and reports from Claude, Cursor, or ChatGPT through the SEO MCP server
- Run unbiased search simulations from different locations and devices
- Use SEO Agent credits for automated SEO analysis and tasks
Use cases
- Track local and international keyword rankings for client websites
- Compare a brand's search rankings with its visibility in AI-generated answers
- Find keywords and prompts where competitors appear but your brand does not
- Audit technical SEO issues across websites and prioritize fixes
- Send branded ranking and visibility reports to agency clients
- Query SEO data from an AI assistant through the MCP server
Pros
Cons
Latest updates
- Matrix Source Intelligence (Beta) 🦉
Continuously analyzes citation sources to identify who is mentioning your brand and how they’re talking about it.
- Major Update – New Nightwatch Interface + Advanced AI & LLM Tracking
Combines AI Agent and LLM search data to reveal how language models reference your brand; adds quicker navigation and dashboards.
- SEO Agent Upgrade — Now More Powerful Than Ever
Adds technical audits, multimarket keyword research, keyword clustering, internal linking suggestions, and content briefs.
- Looker Studio Connector Upgrade — More Flexible & Powerful Reporting
Added new metrics and lets you select multiple report types in a single connection.
- New Release: Reasoning Agent Update
NightOwl crawls sites, analyzes content, evaluates pages, researches competitors and SERPs, and suggests improvements.
Capabilities
- Marketing copy — “Research, draft and score SEO content against page one.” source
- SEO analysis — “Catches the technical faults that quietly cost you positions, ordered by what to fix first rather than by severity label.” source
- Keyword research — “Volume, difficulty and who already owns the result — in the same place you'll track it, so nothing is re-keyed.” source
- Reports — “Both halves land in the same white-label report or Looker Studio dashboard, on the schedule you set.” source
- Connects your tools — “Connects to what you already run” source
- API — “Yes. Nightwatch has a robust, developer-friendly API that lets you extract ranking data, audit reports, AI insights, and more for integration with your own dashboards or reporting tools.” source
Get it
Pricing
- Starting price
- €79/mo
- Prices checked
- 2026-09-24
Starter
- €79 /mo
- €948 billed yearly
- €99/mo
- 500 Keywords
- 50 AI prompts
- 5 Websites
- 5 Competitors per site
- 1,500 AI answers / mo
- 100 Keyword researches / mo
Professional
- €159 /mo
- €1,908 billed yearly
- €199/mo
- 2,500 Keywords
- 150 AI prompts
- 25 Websites
- 10 Competitors per site
- 4,500 AI answers / mo
- 500 Keyword researches / mo
Agency
- €399 /mo
- €4,788 billed yearly
- €499/mo
- 7,500 Keywords
- 500 AI prompts
- 100 Websites
- 15 Competitors per site
- 15,000 AI answers / mo
- 2,500 Keyword researches / mo
Enterprise
Price on request
- Custom volume & support
- 20,000 Keywords
- ∞ AI prompts
- Unlimited Websites
- SSO & advanced security
- Dedicated infrastructure